6 Project Manager, Cafe Marketing Activation Jobs in Atlanta, GA
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Project Manager, Cafe Marketing Activation
$125k-157k (estimate)
Full Time
3 Months Ago
Tropical Smoothie Café is Hiring a Project Manager, Cafe Marketing Activation Near Atlanta, GA
Summary of Responsibilities
The Project Manager, Cafe Marketing Activation acts as the cross- functional Project Manager for strategic marketing initiatives as part of Tropical Smoothie Cafe’s Marketing Activity calendar. This includes national promotional calendar windows, cafe or market tests and incremental marketing activities like National Flip Flop Day and National Smoothie Day, No Kid Hungry and other partnership activations, as well as Local Market and Digital Activations. Success is flawless execution at the cafe level of all marketing and other program initiatives. A Project Management Professional or previous strongly correlated experience is required.
The Project Manager, Cafe Marketing Activation acts as the cross- functional Project Manager for strategic marketing initiatives as part of Tropical Smoothie Cafe’s Marketing Activity calendar. This includes national promotional calendar windows, cafe or market tests and incremental marketing activities like National Flip Flop Day and National Smoothie Day, No Kid Hungry and other partnership activations, as well as Local Market and Digital Activations. Success is flawless execution at the cafe level of all marketing and other program initiatives. A Project Management Professional or previous strongly correlated experience is required.
Key Responsibilities:
- Project Manager for all marketing activity calendar initiatives
- Timeline and template creation for the cross-functional team which includes Brand Marketing, Field Marketing, Culinary, Digital & Loyalty, Media, Operations, Supply Chain, QA, IT, Training
- Leads weekly Calendar Activation Team (CAT) meetings keeping all cross-functional team members informed of all marketing activity calendar initiatives, deadlines, holding the team accountable for their areas of execution
- Responsible for leading the development of Marketing Action Plans (MAPs) and Test Marketing Actional Plans (TMAPS) with strict adherence to deadlines collecting input from cross-functional team members
- Initiate and manage Promotional and Core Menu Briefing Docs to ensure all information is provided in a timely manner for successful implementation
- Responsible for creating support content for system communications including Brand Updates and System Webinars
- Marketing team go to for Supply Chain, Culinary, Operations, QA, Digital & Loyalty, Advertising & Merchandising and IT for all product and calendar-related details
- Initiate and manage IT Product Fact Sheets to ensure all information is provided in a timely manner for successful implementation across App and Digital Menu listings and in POS (point of sale).
- Key player on brand team in menu optimization and menu innovation changes, including creative review, managing updates to materials and managing changes with IT for app, online ordering and POS (point of sale).
- Assist brand team with proofreading and creative review for menu and merchandising materials
- Responsible for development of Promo Calendar Recaps memorializing business results to aid in future planning
- Brief and review all training materials for cafe team members for each promo calendar window as well as training materials for tests and core menu execution
- Continual process, communication and efficiency improvements for the cross-functional team
- Ex. Improve and own creative file organization, in Dropbox and future DAM (digital asset manager) solution.
- Lead digital QA on behalf of the marketing team for promo and core menu rollouts
The above cited duties and responsibilities describe the general nature and level of work – they are not intended to be an exhaustive list of all duties and responsibilities that may be expected.
Knowledge / Skills / Abilities:
- 5-8 years of Project Management experience
- Some marketing experience, preferably with a restaurant chain, preferably QSR or fast casual
- High level of organizational skills
- Holds others accountable in a way that is encouraging and effective
- Critical thinking and attention to detail
- Strong written and verbal communication skills – ability to understand, synthesize and communicate key ideas is key to the success of this position.
- Strong problem-solving skills
- Business acumen with the ability to analyze and synthesize various data points to make solid recommendations
- Experience with Monday.com or similar project-tracking tools
Job Summary
JOB TYPE
Full Time
SALARY
$125k-157k (estimate)
POST DATE
02/17/2024
EXPIRATION DATE
05/13/2024
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