Digital Marketing Manager

Location:

• Nationwide, Remote

We are seeking an experienced and self-driven individual to join our team! As a Digital Marketing Manager, you will be responsible for developing and implementing new marketing strategies and lead our marketing team by example.

Role Responsibilities

• Set Marketing Goals and Objectives
• Plan, implement and manage marketing strategy
• Contribute to overall growth of the company
• Create visual text and imagery concepts by hand or with the help of computer software
• Communicate ideas that inspire and captivate consumers
• Develop the production design and overall layout for advertisements, magazines, banners, products, brochures, and more
• Design graphics to meet specific promotional and commercial needs like logos, packaging, displays, or imagery for digital and printable products
• Create infographics that make complex ideas more accessible
• Amend designs based on stakeholder and client feedback
• Scan final graphic designs for typos and errors before publishing
• Website and software application designing, building, or maintaining.
• Using scripting or authoring languages, management tools, content creation tools, applications, and digital media.
• Test graphics across various media
• Decide how images and text work to fit a specific layout and size.
• Responsible for Copywriting function for marketing content
• Responsible to develop and launch Website Development and Maintenance
• Responsible for ensuring ROI in social media strategies
• Review and manage content marketing strategy
• Design, plan and execute effective marketing campaigns
• Participate in annual budgeting exercise
• Determine KPIs for the marketing department
• Track KPIs on a regular basis and present reports
• Work with Sales and Development and Customer Success Teams
• Create and present the annual marketing plan and strategy
• Leverage data and reports to make evidence-based decisions
• Analyze company’s marketing strategy and suggest improvements
• Stay up-to-date with the latest technology
• Stay up-to-date with the latest best practices
• Attend marketing conferences and educational programs

Requirements

• 5-10 years in Marketing
• Customer-centric
• Hands-on expertise with CRM (HubSpot) and SEO tools (i.e., Google Analytics, Google AdWords)
• Expertise in Social Media Management and Optimization
• Expertise in Website Development and Maintenance
• In-depth knowledge of Big Data Analysis
• Strong analytical skills and data-driven thinking
• Ability to product and present reports
• Ability to manage Marketing Department
• Excellent organizational and time management skills
• Communication and interpersonal skills
• Excellent presentation skills

Qualifications

• Masters in Marketing, Management or similar relevant field
• Additional Marketing certifications are a plus
• Proficient in SQL
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Expertise in ERP (Infor)
• Experience in building eCommerce and promoting company products through platform
• Self-motivated, determined and committed
• Highly creative with experience in identifying target audiences and creating innovative digital campaigns that engage, inform and motivate
• Healthcare Industry is a plus

Job Type: Full-time

Pay: From $65,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Ability to Relocate:

• Philadelphia, PA: Relocate before starting work (Required)

Work Location: In person