SUMMARY

Content/SEO Specialist is a unique role that encompasses contentstrategy, brand positioning and content development. This role is responsiblefor creating and editing compelling, multi-channel content that amplifies the Collegebrand and engages and builds relationships with key audiences and stakeholders.The Content/SEO Specialist collaborates with communications and marketingmanagers, and creative and interactive team members, to ensure messages are effectivelyand consistently communicated across all platforms.

ESSENTIAL FUNCTIONS

• Seeks topics, conducts interviews and writes articles (e.g., success stories, features, analytical and community-focused pieces) for the College magazine, website and e-newsletters.
• Writes compelling, accurate, conversion- and results-driven and/or keyword-optimized content for a wide range of print and interactive platforms including social media posts, marketing materials, videos and more.
• Collaborates with team on the creation and execution of the College’s editorial plan. 
• Receives requests from the communications team and others throughout the College; collects and analyzes information about newsworthy topics to create content; evaluates news leads and topics to develop and pitch story ideas; gathers and verifies factual information; organizes materials and creates content according to AP Style standards and College Style Guide.
• Plays a key role in day-to-day operational aspects of ongoing projects, including College publications, advertising, website and blog updates, social media, tracking and reporting and issues management.
• Proofreads marketing content and materials to ensure brand alignment with College Style Guide.
• Copy edits and/or rewrites content submitted by outside departments to ensure accuracy and consistency of content, spelling, grammar, punctuation, clarity and style.
• Assists with maintenance and updates of editorial style guides regarding word choice, trademarks, legal disclosures, punctuation and more.
• Collaborates with core interactive team to conduct keyword research, focusing on high-volume, targeted terms for College website.
• Performs link acquisition activities across a multitude of mediums to engage relevant, quality sites; secures links to websites and directories.
• Conducts ongoing technical SEO audits of College webpages, providing recommendations for page optimization in addition to content.
• Actively participates in reporting and analysis programs for all digital platforms.
• Maintains current awareness of SEO technology innovation, ensuring that new approaches are effectively integrated into ongoing content production; educates co-workers on best practices and overall SEO knowledge.
• Assists with Collegewide media relations strategies, which may include writing news releases.
• Performs other duties as assigned.