There’s never been a better time to join TravelCenters of America! For more than 50 years, millions of professional truck drivers and motorists have called our travel centers home, depending on us daily for fuel, food, truck maintenance and essential services.

Driven by a passionate team, TA is focused on growing its network of travel centers, implementing cutting edge technology and embarking on innovative alternative energy and sustainability initiatives.

From our locations across the country, to our corporate headquarters in Westlake, Ohio, every team member is a stakeholder in TA’s success. This environment offers endless career opportunities for individuals interested in sharing their ideas, growing with the company and shaping TA’s future.

Summary

The Vice President, Marketing is a driven leader with a knack for customer experience and ability to leverage technology for the benefit of the broader organization, across several business lines. This is a highly visible role with unlimited opportunity to make impact. The Vice President will oversee the marketing efforts supporting each business stream and ensure activity is consistent with overall brand and department business strategies. This leader will have ownership over optimizing existing marketing campaigns and channels while consistently generating and testing new ideas. This position reports to the SVP, Corporate Development and will oversee a team of more than 15 marketing professionals that includes oversight of Directors who lead teams supporting marketing efforts in the following areas: Marketing Planning, Channel/Loyalty, and Creative/Brand.

Duties and Responsibilities

• Identify, plan and deliver impactful marketing strategies/materials for each business unit and sales team
• Build, manage and coach a high-performing marketing team
• Drive the implementation of marketing campaigns that meet business objectives and drive traffic
• Re-launch and grow best in class loyalty program and offering
• Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports
• Manage marketing budget and expenditures
• Maintain brand standards and ensure compliance across all marketing and communications channels