Company DescriptionTom Sawyer Software is seeking a qualified candidate for the position of Product Marketing Manager. The Product Marketing Manager is responsible for developing marketing strategy, content and plans across digital and offline channels, including messaging, budget, campaigns, lead generation and automation. The Product Marketing Manager drives consistent development of multimedia sales materials, blog posts, and website and social content, and coordinates creative resources. This is a highly engaged role that actively tracks market trends and the competition, working closely with the Sales and Product teams.Job DescriptionConceive and execute multi-channel marketing strategies, campaigns and programsDrive content marketing, including the strategy, authoring and production of compelling marketing deliverables, brand positioning and messaging, website content and videosAssess, manage, and maintain partner relationships in alignment with marketing strategiesCommunicate marketing plans and manage successful execution, working with cross functional teamsMeasure the results of campaigns compared to project spend and adjust strategies as neededDevelop and drive lead generation efforts to build the sales funnelWork within the existing marketing framework and continually offer and implement improvementsGather, analyze, and utilize research on market trends, digital marketing strategies and the competitionDevelop requirements for enhanced Marketing and Sales Information SystemsDrive the development of Sales presentations, Sales tools, and enhance Sales group trainingMeasure, analyze, and report on Marketing department performanceUnderstand competitors' product and pricing strategiesContribute to the development of Marketing staffQualificationsUndergraduate Degree in Communications, Marketing, or Business, Master's degree preferredStrong content marketing, authoring and editorial skillsMinimum of five years of professional Marketing experienceEnterprise Software industry experience with a passion for visual technologiesManagement experienceExperience in the data visualization space, preferredExperience with website and Blog authoring toolsStrong analytical and project management skills, with proven ability to oversee projects from origin to executionStrong attention to detail with good organizational skillsExcellent oral and written communication skills and a confident and dynamic personalitySelf-starter, with a hands-on approach towards workBrings energy, enthusiasm, and a positive attitude to the jobAdditional InformationAll your information will be kept confidential according to EEO guidelines.