About us

Based in Berkeley, CA, UPSIDE Foods grows meat, poultry, and seafood directly from animal cells. These products are not vegan or vegetarian—they are delicious meat, made without the need to raise and slaughter billions of animals. UPSIDE Foods recently became the first company in the world to receive the US FDA greenlight for cultivated meat, and UPSIDE’s cultivated chicken will be available to consumers following USDA inspection and label approval.

Founded as the world’s first cultivated meat company in 2015, UPSIDE Foods (formerly Memphis Meats) has achieved numerous industry-defining milestones, including being the first company to produce multiple species of meat (beef, chicken, and duck). The company believes that people shouldn’t have to choose between the foods they love and a thriving planet, and is working to build a better food system with access to delicious, humane, and sustainable meat, poultry, and seafood. UPSIDE Foods has won various industry awards, including New York Times’ Good Tech Awards, FastCo’s Next Big Thing in Tech, and the Best and Brightest Companies to Work For in the Nation by the National Association for Business Resources. UPSIDE Foods has raised a total of $608 million, including from the Abu Dhabi Growth Fund (ADG), Baillie Gifford, Bill Gates, Cargill, John Doerr, John Mackey, Kimbal and Christiana Musk, Norwest, Richard Branson, Softbank, Temasek, Threshold, Tyson Foods, and others.

About this job

We’re doing something the world has never seen before. And we’re looking for an extraordinary individual to join us on this journey and help bring cultivated meat to the world in our newly created role leading Brand, Product, and Marketing!

We know we’re looking for a unicorn… but let us know if you might just fit the bill!

• A brand visionary with proven experience leading the development of iconic brands that inspire consumer love, loyalty (and ultimately sales) that is grounded by a deep understanding of what it takes to commercialize brands and deliver against business and financial goals
• A marketer with a passion for communicating the timeless truths behind the brand we’re building - but in a modern, fresh way
• A seasoned product leader that isn’t intimidated by science and technology and can work with our technical and consumer teams to develop, design, and ultimately commercialize a portfolio of world-changing cultivated meat products!
• A proven enterprise leader that can cast an inspiring vision, elevate the voice of the brand and consumer with internal stakeholders and leadership, coach and develop a team to deliver their best work, and be willing to pull up their sleeves (we are a start-up, after all!)

In addition to the above, you’re an energetic leader with 15 years of experience; exceptional communication, leadership, and problem-solving skills; a passion for excellence and a strong sense of urgency; and a team builder who wants to have fun at work while working hard to change the world.

Responsibilities include

• Bring the brand to the forefront—leading and inspiring big, creative thinking that drives differentiation, brand love, cultural conversation and cascades into impactful business results
• Building out and leading an efficient and effective, multi-function team that includes brand, marketing, product (and insights)
• Leading our marketing efforts and campaign development - from social and digital to launch events - that lands our brand in the hearts and minds of our consumers
• Developing our long-term product portfolio vision and strategy that is inspired by and inspiring to the consumer, while being informed and shaped by our science and tech
• Partnering closely with communications to ensure a unified external voice for UPSIDE
• Defining and implementing strategy and structure for brand ambassadors and celebrity partners that support our brand and commercial goals (longer term, sales/GTM strategy will likely spin out of this team into a different function)
• Building the influence of product, marketing and brand conversations across the enterprise

About you

• Masters in Business Administration required
• 15 years of relevant experience in senior roles in brand, marketing and product, preferably spanning start-up and larger organizations through periods of significant growth in a consumer branded field. Track record of thoughtful leadership & vision around brand strategy and evolution– balancing vision, creativity and business outcomes
• High financial and commercial acumen - prior P&L ownership, strong command of data analysis and insight generation
• Experience/comfort with science and technology (through educational background, prior experience)
• Built high-value, enduring consumer brands (versus B2B) and know how to set a brand apart in a cluttered, otherwise-commoditized category. Experience in luxury, fashion, food, cosmetics, consumer tech or similar fields
• Strong intuition and gut balanced with a love for insights and data-driven decision making
• Proven strategic thinking and problem solving capabilities
• Superior organizational skills, attention to detail, strong work ethic, and high degree of urgency
• Ability to manage competing priorities and points of view and drive towards deadlines and outcomes
• Love working at multiple levels - from strategic, long-term to engaging in the details.
• A great team leader and coach who is eager to roll up your sleeves and build a team that can have fun while working hard to change the world
• Thrive in dynamic, ambiguous environments with evolving responsibilities; growth mindset and highly flexible and adaptable

Who you’ll work with

• This role will report directly to the Chief Operating Officer and will work closely with the leadership team and numerous cross-functional teams within the company.
• You’ll lead our small, but mighty team on brand, marketing and product and help pull these functions into a cohesive whole.
• You’ll partner with our external comms team and manage and own the relationship with our external agencies and partners around creative, brand, insights and campaign activations

Key Contributions in First Year

• Hone our brand promise, tone of voice, and visual identity
• Build out our ten-year product portfolio roadmap and the path to get there
• Oversee our first commercial launches and identify/land the ideal channel and GTM partners for the next phase
• Integrate the consumer/commercial team

UPSIDE Benefits!

• Stock options for all full-time incoming team members!
• 90-100% employer-paid healthcare premiums for team members (medical [including HSA and FSA], dental, and vision)
• Pet insurance for your furry family members!
• Unlimited PTO
• DE&I (Diversity, Equity & Inclusion) Council and People Engagement Programs
• Company-sponsored learning & development opportunities

UPSIDE Foods is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Our company-wide mission is to create a product for everyone, so we are deeply committed to having teams and leaders that reflect this mission.