39 Brand Director, Atlanta - GA Jobs in Atlanta, GA
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Metro RYDC - Atlanta, GA (CCR) - Team Georgia Careers
Atlanta, GA | Full Time
$66k-92k (estimate)
2 Days Ago
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Brand Director, Atlanta - GA
$182k-222k (estimate)
Full Time | Pharmaceutical
1 Month Ago
Tilray is Hiring a Brand Director, Atlanta - GA Near Atlanta, GA
Brand Director, Atlanta - GA
(On-site)
Looking to develop your career at the forefront of a rapidly expanding business?
About Tilray Beer Company
Tilray Beer Company, a subsidiary of Tilray Brands, Inc. (Nasdaq | TSX: TLRY), is seeking an energetic, hands-on Director, Accounting & Finance for our growing Craft beer business. Reporting to the Tilray Beer Company CFO, the successful candidate will be a key member of our management team, collaborating closely with cross functional colleagues to continue to grow our $300M revenue Beer Company at a rapid pace, organically and through M&A, and creating a long-term revenue growth plan targeting double digit growth.
Job Summary
We're looking for the Brand Director Sweetwater Brewery; one of the most iconic brands in Atlanta and the entire craft beer category. The Brand Director Sweetwater has a broad range of responsibilities that will assist in delivering specified business targets (volume, transaction, revenue, profit, share) through the development and execution of all brand strategies and plans. More specifically this role will lead brand growth strategy, innovation strategy, brand / business planning, and orchestrate impactful, integrated communication campaigns.
The successful candidate should have the passion and experience in consumer package goods, demonstrating the ability to drive strong team engagement, the ability to champion a brand and motivate both internal and external partners, set strategic vision for a brand and have a track record of executing with excellence to achieve business growth ambitions.What You'll Do for Us
- Lead the strategic brand development, initiatives and programs designed to broaden the appeal of our brands to the consumer in order to drive growth across a portfolio of Sweetwater lines (420, IPA, Gummies, etc)
- Be accountable for recommending the clear, differentiated, brand positioning, and setting the consumer target consistent with the positioning. Drive key brand initiatives that effectively reach and connect with target consumers. Works collaboratively with the Integrated Consumer Experience team, the Operations team, and the Sales organization.
- Define brand(s) standards and design language and ensure consistency with brand positioning. Act as a brand champion across the business. Approve product packaging designs to be consistent with brand(s) standards. Work collaboratively with Graphic Design team to establish consistent and impactful designs.
- Work key vendors and internal teams to develop consumer marketing insights and provide a foundation for marketing strategy and channel/commercial management. Ensure strategic brand communications (including advertising, promotion and media plans) via deep consumer understanding, KPI tracking to evaluate results and leverage key learnings.
- Establish and oversee the marketing budgets to ensure appropriate funding for the brand portfolio
- Work collaboratively with R&D to lead development of a brand innovation strategy, including role of sustaining and breakthrough innovation, new categories, and new market spaces. Includes innovation in brand communication, business model or strategic partnership. Can persuasively articulate the innovation strategy into a long-term product road.
- Work collaboratively with the Commercial team for the development of price, package, promotion, channel strategy and plans to achieve our business growth targets and deliver on our category strategies.
Qualification & Requirements
- Bachelor's degree in Marketing, Business or related field is required (Master's degree is highly preferred)
- Minimum of 10 years of CPG related experience, preferably in beverages and/or alcohol.
- Demonstrated ability to translate marketing objectives into strategies and plans. Proven success in leading (cross-functional) teams to develop a comprehensive marketing plan that is integrated across multiple consumer touch points, including at POS.
- The ability to lead the development, communication and stewardship of global brand positioning, architectures, and communication programs.
- Knowledge of and the ability to use basic financial analysis (e.g., Return on Investment, Value Chain Analysis) related to marketing effectiveness, resource allocations and new business opportunities is needed.
- Experience successfully launching several new products from concept stage through commercialization and in-market success. Track record of successfully managing a product portfolio.
- Successful track record of delivering strong business results.
- Persuasive communication skills and ability to develop materials for strategy and business review meetings.
- Proven ability to inspire and develop a marketing team and drive strong team engagement.
- Proven ability to influence internal and external executive level stakeholders.
Full Time Employee Benefits Include:
- Full range of insurance benefits
- Paid Vacation
- 401k with employer match.
- Free fresh beer!
Tilray Brands Inc. is an Equal Opportunity Employer
Tilray welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace.
Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.
Please note that Tilray does not authorize, engage, or sponsor any consultants, agencies or organizations that seek certain personal or financial information from you (e.g. passwords, login ids, credit card information). Tilray does not charge any application, processing or onboarding fee at any stage of the recruitment or hiring process.
If you are concerned about the authenticity of an email, letter, or call purportedly from, for, or on behalf of Tilray, please send an email inquiry to infosec@tilray.com
Job Summary
JOB TYPE
Full Time
INDUSTRY
Pharmaceutical
SALARY
$182k-222k (estimate)
POST DATE
03/20/2024
EXPIRATION DATE
05/18/2024
WEBSITE
tilray.ca
HEADQUARTERS
SEATTLE, WA
SIZE
50 - 100
CEO
BRENDAN KENNEDY
REVENUE
$5M - $10M
INDUSTRY
Pharmaceutical
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