Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imagination thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.
E-commerce's Governance and Experience is a global team responsible for ensuring our marketplace is safe and trustworthy for not only users, but also sellers and creators. We value user satisfaction and work on policies, rules and systems to ensure quality.
The Public Relations Program Manager identifies moments where we can highlight a partnership or positive merchant or creator story. The candidate will play a pivotal role in will play a critical role in shaping and maintaining positive relationships between our organization and government entities at domestic, regional, or national levels.
What You'll Do

• Develop and execute strategic campaigns to enhance TikTok shop's visibility and reputation.
• Cultivate relationships with media outlets, journalists, and influencers to secure positive coverage and press opportunities.
• Create compelling press releases, pitches, and media materials to effectively communicate key messages.
• Host events and identify key Public Relation moments; coordinate press events, conferences, and interviews to maximize media exposure and engagement.
• Collaborate cross-functionally with marketing, communications, and other teams to ensure consistent messaging and brand alignment.
• Measure and analyze campaign effectiveness using metrics such as media impressions, audience reach, and sentiment analysis to inform future strategies and initiatives

Qualifications
Minimum Qualifications:

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field.
• Written and verbal communication skills, with the ability to craft messages for various audiences and channels.
• 5 years of experience in media relations, including pitching stories, securing press coverage, and building relationships with journalists.
• Proficiency in managing Public Relations campaigns and projects, from strategy development to execution and evaluation.
• Ability to work effectively under pressure, prioritize tasks, and adapt to changing priorities in a fast-paced environment.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2.
Job Information
The base salary range for this position in the selected city is $172900 - $304000 annually.
​
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
​
Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:
​
We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.
​
Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
​
We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.