Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the Role
As part of the Monetization Product, the SMB Vertical Product team is focused on helping to build products that enable small to medium-sized advertisers on TikTok's ad platform. We're seeking an experienced Product Marketing Manager, responsible for driving adoption of Lead Generation Ads.
Responsibilities

• Customer-centric market strategy: Develop and execute a robust go-to-market strategy for Lead Generation Ads, aimed at increasing product adoption, user satisfaction, and market penetration.
• In-depth customer interviews: Conduct interviews with customers to understand their needs, challenges, and preferences. Translate these insights into actionable strategies that align with our product development.
• Data-driven decision making: Utilize both quantitative and qualitative data to gain a deep understanding of market trends, customer usage patterns, and the overall adoption process. Employ this data to inform and enhance go-to-market strategies.
• Collaboration: Work closely with product development, sales, and customer success teams to ensure a unified approach in go-to-market plans and customer engagement strategies.
• Market research: Study market trends, customer needs, and competitor strategies to position our products effectively and innovatively in the market.

Qualifications
Qualifications:

• 2 years of professional experience in product marketing, product development or related fields. Experience in advertising a major plus. Experience with SMB segment a plus.
• Demonstrated ability to take extreme ownership of projects. Show resilience, don't take 'no' for an answer. Work well with ambiguity.
• Strong written and verbal communication skills and the ability to influence others without authority.
• Strong expertise in data analytics tools like SQL. Ability to draw actionable insights independently.
• Customer-Centric and empathetic.
• Can work with global teams across different time zones.
• Be curious.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at TiktokOps.accommodations@tiktok.com
Job Information
The base salary range for this position in the selected city is $86737 - $232000 annually.
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Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
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Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:
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We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.
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Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
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We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.