Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
The TikTok App Ads and Gaming team is part of the TikTok Monetization Product organization and is responsible for building advertising products for app and gaming clients on TikTok. Our vision is to make TikTok the leading platform for app and gaming marketers to acquire, retain and monetize users by building products that support unique vertical needs, new monetization models and different stages of the app lifecycle.
Responsibilities:

• Define the activation strategy for App Ads solutions at TikTok. You are instrumental in setting activation strategy, closely monitoring the App Ads revenue across different regions, and ensuring flawless execution and operations.
• Work with product teams and vertical stakeholders to explore revenue opportunities. Leverage deep understanding of products to drive enhancements to unlock revenue. Develop and execute programs & initiatives to grow App Ads revenue.
• Understand the needs and demands of customers from different verticals, use your creative storytelling abilities to build up strong narratives that showcase the value of TikTok App Ads solution.
• Create actionable plans to drive product adoption and educate the market in a scalable way
• Partner cross-functionally to identify new strategic, scalable programs and outreach opportunities specifically for App Ads revenue.

Qualifications
Qualifications:

• BA/BS degree or above
• Expertise in Technology and Apps media platforms and digital marketplaces
• 3 years of product marketing or product management experience with digital ad products
• A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change
• A commercial mindset with experience building business cases from market research and analysis
• Excellent communication, presentation and analytical skills
• Customer service orientation and experience working in a client facing capacity

Preferred Qualifications:

• MBA degree or equivalent
• Experience in B2B marketing campaigns
• Experience working with programmatic media
• Experience working with affiliates

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
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Job Information
The base salary range for this position in the selected city is $148800 - $290160 annually.
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Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
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Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:
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We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.
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Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
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We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.