Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.
Our Ads Measurement PMM team covers Attribution, Incrementality and 3rd party integrations. We are looking for a Product Marketing Manager who will be responsible for setting the go-to-market strategy and partnering closely with cross-functional stakeholders in product management, marketing science and business marketing to assess key gaps and develop the strategic direction for our performance measurement solutions.
You will use your experience and marketing knowledge working with measurement products to develop the strategy, bring together cross-functional stakeholders to execute on their plans, and align with senior product leadership around those plans. You understand measurement industry trends, the competitive landscape, and have experience applying those to positively influence advertisers, agencies, and other cross-functional partners.
Responsibilities

• Owner of 1-2 performance measurement solutions in TikTok's solution suite with a strong understanding of auction ads capabilities.
• Define go-to-market strategy for TikTok's Performance Measurement products. Our team is instrumental in setting go-to-market strategy and ensuring flawless execution and operations against the strategy.
• Develop thought leadership around key product launches and ins response to industry developments partnering closely with the Global Business Marketing team
• Develop programs that enable uptake of attribution solutions, identify blockers to implementation and work cross functionally to resolve these
• Partner closely with the Sales and Marketing Science teams to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development.
• Communicate the value proposition of new performance measurement products to all stakeholders and ensure that effective collateral and packages are created

Qualifications
Requirements

• BA/BS degree or above
• 3 years of product marketing or product management experience with digital ad products
• 5 years of experience in the digital advertising industry in a measurement capacity
• Strong knowledge of measurement solutions (signals, attribution, advertising effectiveness solutions) and experience working on qualitative and quantitative measurement of marketing campaigns.
• Excellent communication, presentation and analytical skills. Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences.
• A fast learner with a good sense of judgement and original thinking. Ability to thrive in ambiguity and adjust quickly to change
• Ad Attribution experience with a technology company, media agency, consulting firm preferred

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at USRC@tiktok.com.
Job Information
The base salary range for this position in the selected city is $128000 - $244888 annually.
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Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
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At ByteDance/TikTok our benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support ByteDancers to give their best in both work and life. We offer the following benefits to eligible employees:
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We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.
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Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off(PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
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We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.