At Theory, we create clothes that matter, that empower and improve the way we live through exceptional fit, fabric, and style. In 1997, Theory was founded in New York on the simple idea that stretch fabrics in tailored clothing could change how we dress and live. Two decades later, we continue to perfect our offering of elevated wardrobe essentials for the ambitious, urban man and woman. From sourcing materials from the best mills in the world, t...
At Theory, we create clothes that matter, that empower and improve the way we live through exceptional fit, fabric, and style. In 1997, Theory was founded in New York on the simple idea that stretch fabrics in tailored clothing could change how we dress and live. Two decades later, we continue to perfect our offering of elevated wardrobe essentials for the ambitious, urban man and woman. From sourcing materials from the best mills in the world, t...
Founded in 1997 by Andrew Rosen, Theory revolutionized women’s workwear by developing an innovative stretch fabric that drastically improved a pant’s performance—making it both functional and stylish enough to wear to work and beyond. Continuing the same foundational principles, Theory—which now includes menswear—is committed to creating purposeful designs with exceptional fit and construction. It defines the ‘new modern’ through its concept of t...
Founded in 1997 by Andrew Rosen, Theory revolutionized women’s workwear by developing an innovative stretch fabric that drastically improved a pant’s performance—making it both functional and stylish enough to wear to work and beyond. Continuing the same foundational principles, Theory—which now includes menswear—is committed to creating purposeful designs with exceptional fit and construction. It defines the ‘new modern’ through its concept of t...
Founded in 1997 by Andrew Rosen, Theory revolutionized women’s workwear by developing an innovative stretch fabric that drastically improved a pant’s performance—making it both functional and stylish enough to wear to work and beyond. Continuing the same foundational principles, Theory—which now includes menswear—is committed to creating purposeful designs with exceptional fit and construction. It defines the ‘new modern’ through its concept of t...
Founded in 1997 by Andrew Rosen, Theory revolutionized women’s workwear by developing an innovative stretch fabric that drastically improved a pant’s performance—making it both functional and stylish enough to wear to work and beyond. Continuing the same foundational principles, Theory—which now includes menswear—is committed to creating purposeful designs with exceptional fit and construction. It defines the ‘new modern’ through its concept of t...
Founded in 1997 by Andrew Rosen, Theory revolutionized women’s workwear by developing an innovative stretch fabric that drastically improved a pant’s performance—making it both functional and stylish enough to wear to work and beyond. Continuing the same foundational principles, Theory—which now includes menswear—is committed to creating purposeful designs with exceptional fit and construction. It defines the ‘new modern’ through its concept of t...
Founded in 1997 by Andrew Rosen, Theory revolutionized women’s workwear by developing an innovative stretch fabric that drastically improved a pant’s performance—making it both functional and stylish enough to wear to work and beyond. Continuing the same foundational principles, Theory—which now includes menswear—is committed to creating purposeful designs with exceptional fit and construction. It defines the ‘new modern’ through its concept of t...
Founded in 1997 by Andrew Rosen, Theory revolutionized women’s workwear by developing an innovative stretch fabric that drastically improved a pant’s performance—making it both functional and stylish enough to wear to work and beyond. Continuing the same foundational principles, Theory—which now includes menswear—is committed to creating purposeful designs with exceptional fit and construction. It defines the ‘new modern’ through its concept of t...
Founded in 1997 by Andrew Rosen, Theory revolutionized women’s workwear by developing an innovative stretch fabric that drastically improved a pant’s performance—making it both functional and stylish enough to wear to work and beyond. Continuing the same foundational principles, Theory—which now includes menswear—is committed to creating purposeful designs with exceptional fit and construction. It defines the ‘new modern’ through its concept of t...
Founded in 1997 by Andrew Rosen, Theory revolutionized women’s workwear by developing an innovative stretch fabric that drastically improved a pant’s performance—making it both functional and stylish enough to wear to work and beyond. Continuing the same foundational principles, Theory—which now includes menswear—is committed to creating purposeful designs with exceptional fit and construction. It defines the ‘new modern’ through its concept of t...
Founded in 1997 by Andrew Rosen, Theory revolutionized women’s workwear by developing an innovative stretch fabric that drastically improved a pant’s performance—making it both functional and stylish enough to wear to work and beyond. Continuing the same foundational principles, Theory—which now includes menswear—is committed to creating purposeful designs with exceptional fit and construction. It defines the ‘new modern’ through its concept of t...
