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Informa Connect
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Brand Marketing Manager (Remote)
$105k-135k (estimate)
Full Time | Durable Manufacturing 2 Months Ago
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The Shyft Group USA, Inc. is Hiring a Remote Brand Marketing Manager (Remote)

Brand Marketing Manager (Remote) |DuraMag |Remote

Regular Employee | Salary Exempt

Who we are

At The Shyft Group we are driven to deliver, and as the North American leader in specialty vehicles, our portfolio of last-mile delivery vehicles, work trucks, and motorhome chassis brings people, goods, and services where they need to be.

We are strengthened by nine industry-leading brands - Utilimaster®, Blue Arc™ EV Solutions, Royal® Truck Body, DuraMag®, Magnum®, Strobes-R-Us®, Spartan® RV Chassis, Red Diamond™, and Builtmore™. Over 4,000 employees across ten states and two countries work independently and together as one team under Shyft, building chassis, vehicle bodies, and accessories that improve every route, every run, and every ride.

Empowered by a supportive, inclusive, and highly entrepreneurial culture, every person behind our brands is given the tools they need to make a positive contribution to the company, their community, and their families. Together under the Shyft umbrella, our teams drive new synergies that bring innovations to life on the road — for an experience that is safer, more satisfying, more rewarding all around.

With 50 years and millions of miles behind us, we continue to charge forward — leading the commercial vehicle transition to electric, innovating across all our brands, and earning our position among Fortune’s 100 Fastest Growing Companies.

What you’ll do

As the Product Marketing Strategy Manager for Magnum®, a growing brand under The Shyft Group, you will play a pivotal role in driving the planning, development, and growth of Magnum® from a regional to a national brand within the truck accessories sector.

Your role as Product Marketing Strategy Manager will also involve using your keen eye for innovation to develop, oversee, and manage the product marketing strategy for Magnum® in the areas of product management and strategic planning.

You will also:

  • Introduce new truck body accessory products
  • Oversee product revisions to ensure a cutting-edge product line
  • Drive the marketing and social media strategies to increase brand awareness and sales
  • Collaborate with design through creating style sketches and storyboards
  • Partner cross-functionally to ensure a smooth product development schedule
  • Integrate sales and merchandise plans and forecast optimal sales quantities
  • Provide strategic direction for the product range aligned with business expansion goals
  • Communicate the assortment strategy during the concept, design, and development phases
  • Own the Product Development Milestone Meetings
  • Deliver updates to management and seek timely approvals
  • Create business requirements documents (BRDs)
  • Ensure effective cross-functional communication
  • Co-develop marketing and annual budget plans for the brand

Learn more about The Shyft Group and Magnum® Truck Racks by exploring the Learn More section below.


What you need to be successful

  • High School Diploma or GED
  • Eight or more (8 ) years of sales, product management, or product marketing expertise with truck accessories
  • Experience within the aftermarket segment (Preferred)
  • Proficiency in Microsoft Office, particularly Word, Excel, PowerPoint, and Teams
  • Strong analytical skills
  • Ability and willingness to travel up to 40%

Learn More

The content below is exclusively available on our careers site job description: https://theshyftgroup.csod.com/ux/ats/careersite/4/home/requisition/302?c=theshyftgroup

The Shyft Group

Employee Testimonials

Our Story

2023 Sustainability Report

YouTube Channel

Our LinkedIn Page

Magnum® Truck Racks

About Magnum®

Magnum® Blog

Magnum® YouTube Channel

Magnum® Truck Racks Video (YouTube)

Why The Shyft Group?
We believe that when our people thrive personally and professionally, our business thrives. We are committed to offering comprehensive benefits programs that stay healthy, feel secure, and maintain a work/life balance.

Stay Healthy:

Medical and Rx Plan

Health Savings Account

Dental and Vision Plan

Healthcare Flexible Spending

Wellness Plan

Financial Security:

401 (k) Retirement Savings

Short and Long Term Disability

Company Provided Life and Dependent Life Insurance

Voluntary Term Life Insurance

Work/Life Balance:

Educational Reimbursement

Employee Assistance Program

Dependent Care FSA

Equal Employment Opportunity (EEO)

The Shyft Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, genetic information, status as a protected veteran or status as a qualified Individual with a Disability, or any other characteristic protected by applicable federal, state or local law. If you have a disability and would like to request an accommodation in order to apply, please email us at careers@theshyftgroup.com.

The Shyft Group is an E-Verify Employer

Shyft uses E-Verify, which is an online system operated by the U.S. Department of Homeland Security in partnership with the Social Security Administration to verify employment eligibility and validate social security numbers. Through participation in the E-Verify program, information entered on Form I-9 will be provided and compared to information available at both of these agencies. See posters for more details. E-Verify Notice U.S. Right to Work Notice.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Durable Manufacturing

SALARY

$105k-135k (estimate)

POST DATE

03/19/2024

EXPIRATION DATE

05/18/2024

WEBSITE

spartanerv.com

HEADQUARTERS

Brandon, SD

SIZE

25 - 50

INDUSTRY

Durable Manufacturing

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If you are interested in becoming a Brand Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Brand Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Brand Marketing Manager job description and responsibilities

Researching and analyzing consumer behavior, market trends and competitor activity.

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Brand managers plan ways to promote and change the public perception of brands.

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Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.

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Developing and implementing strategies that resonate with the target market.

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Marketing managers are often required to oversee and facilitate the activities of several different departments and offices.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Brand Marketing Manager jobs

Candidates must have an ability to think strategically and come up with campaigns.

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Aspiring managers must have a knowledge and understanding with market research.

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The field of marketing requires some amount of technical expertise and experience.

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They can use their communication skills to find out what the clients want and come to an agreement on what kind of marketing campaign best suits their needs.

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Step 3: View the best colleges and universities for Brand Marketing Manager.

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