Description

Strategies will include market mix, pricing, status, direct sales, marketing, and acquisition status and results. Maximize profitability for the base hotel and outstanding quality service for the customers. Accountable to market performance and potential performance as well as budget, forecast, and target goals. Participate in total hotel management as a member of the base hotel executive committee. Eighty percent is devoted to the base hotel responsibilities. Twenty percent of the Area Director’s time will be devoted to area responsibilities. 

Essential Functions:

· Assists with preparation and analysis of annual Sales & Catering budgets to achieve revenue targets. Responsible for monitoring overall sales budget.

· Works in tandem with the Director of Revenue Management on monthly, quarterly, and annual group rooms forecasting and yield management practices to maximize rate and occupancy within varying supply and demand conditions.

· Knowledgeable of competitive set and recommends sales/pricing strategies, services and product improvements to stay competitive.

· Interviews, selects, schedules, trains, and conducts performance evaluations for Sales Associates, ensuring they perform in accordance with established hotel standards and consistent with company core values. Instills a guest service attitude in all associates. Communicates effectively both verbally and in writing to provide clear direction to Sales staff.

· Establishes team and individual booking and consumption goals for the hotels’ Sales Departments. Establishes a sense of urgency with the teams to understand and achieve the needs of the hotels.

· Takes a lead role in assisting, coaching, training, motivating and counseling all Sales Associates. Continually assess strengths and challenges of the Sales Associates.

Reviews TripAdvisor, competitive shopping reports and other resources to maintain an awareness of the hotels’ market position. Stays abreast of industry and competitive trends and makes recommendations of changes which would impact operations and/or demand 

Requirements

Skills and Abilities:

· The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of knowledge, skills, and abilities.

· Must be able to speak, read, write, and understand the primary language(s) used in the workplace. 

· Must be able to read and write to facilitate the communication process. Requires good communication skills, both verbal and written. 

· Most tasks are performed in a team environment with the employee acting as a team leader. 

· There is minimal direct supervision. 

· Must possess computer skills, including, but not limited to, use of Microsoft Word, Excel, and other Microsoft Office applications.

· Knowledge of computer accounting programs, math skills as well as budgetary analysis capabilities required. 

· Extensive knowledge of sales skills. 

· Ability to assess/evaluate employees’ performance fairly. 

· Extensive knowledge of revenue management. 

· Ability to recruit, supervise, train, and motivate multiple levels of managers.

· Knowledge of hotel and competitive market.

· Ability to analyze data and establish appropriate action plans. 

Qualification Standards: 

· Education Bachelor's degree and atleast a minimum of seven years’ experience with solid career progression in sales and marketing leadership roles in a similar sized operation preferred.

· Licenses or certificates are not required. 

· All employees must maintain a neat, clean, and well-groomed appearance per Coury Hospitality grooming standards.