Summary:

The Digital Content Specialist will assist in the development and implementations of marketing strategies across all digital channels to meet organizational needs within fitness management and the fitness center. This individual will collaborate with the director and graphic designer to maintain brand standards. Primary responsibilities include content creation for campaigns, special projects, shooting and editing photo and video, coordinating social media accounts (Linked In, Facebook, Twitter), the blog and collaborating with the Director on projects related to earning/managing qualified leads for new business. This individual will report to the Director of Marketing.

Essential Duties:

• Collaborate cross-functionally with fitness center and fitness management teams to source and create engaging content that aligns with brand look and feel. Ensure content is optimized for each platform and adheres to brand guidelines
• Work with Director of Marketing to ideate and strategize on digital marketing strategies, maintaining calendars and social strategies for timely execution
• Actively engage with audience on all platforms, responding to message and comments in a timely manner and escalating any questions or issues as necessary
• Assist in shooting and editing photos and video content for project creation
• Manage time-sensitive content, ensuring timeliness of content submitted
• Assist with developing and managing additional storytelling assets, including blogs and accompanying photos and video. Oversees the filing of such assets.
• Assist in website management via HubSpot as needed.
  • Attends to “fix page” warnings
  • Develops and updates lead nurturing campaigns, managing ongoing lead spreadsheets for corporate
  • Tracks keyword analytics
  • Monitors websites of competition
  • Works with NIFS graphic designers to develop offers connected to existing content
  • Reads current literature for trends, possible content ideas, blog posts, etc.
• Coordinates all aspects related to blog
  • Secures and follows up with authors
  • Manages topic schedule
  • Adds images/finalizes blogs for posting; establishes blog release schedule
  • Manages posts to blogs
  • Tracks blog analytics for keyword usage and other metrics
• Help oversee management of NIFS and Fitness Management social accounts
  • Coordinates postings
  • Develops creative ways to generate additional public following
• Communicates frequently with Director regarding project work and other topics as appropriate; assists Director with departmental projects, as needed
• Supports and assists in developing marketing campaigns
• Coordinates materials for marketing events
• Maintains familiarity with and abides by the policies stated in both the NIFS Employee Handbook as well as the CFM Operations Manual
• Performs other duties as assigned