OVERVIEW:
We're looking for a Digital Marketing Coordinator to assist our Event and Marketing Manager in the online strategy development and delivery of digital and print marketing campaigns to various audiences across multiple digital channels of two hotel properties. This position entails gathering promotional information, content creation, internal photo and video shoots, preparation and execution of an annual social media calendar, management of the websites, social media community engagement, and monthly reports. Additionally, the person will lead all processes from creating to maintaining the company’s brand standards of marketing tools, print materials, or guest amenities.

RESPONSIBILITIES

As the Digital Marketing Coordinator, you will be responsible for the following tasks to the highest standards:

• Assists the Event & Marketing Manager in planning, developing, and executing monthly/ annual digital marketing plans, including social media, print media, paid advertising, tracking, and analysis.
• Leads the creation of curating and managing digital content (written, photos, reels, and videos).
• Assists the department in driving online traffic through digital marketing campaigns. Executes effective ads on Instagram, Tik-Tok, FB and YouTube.
• Gathers and analyzes intelligence on market trends, innovations, and revenue maximization opportunities.
• Maintains the company and hotel’s websites and mobile apps, evaluates its online performance, and coordinates enhancements to the design/ content and monthly offers.
• Regularly audit content, images, and star ratings on Meta Search and OTAs.
• Creates, implements, and maintains the branding and marketing standards throughout all hotel properties. Assists in designing and developing collateral for hotels and corporations.
• Creates and executes, in cooperation with the F&B Managers, the annual event and promotion calendar and manages all related social media activities.

REQUIRED SKILLS & QUALIFICATION

• 2 years of experience in digital marketing, working in the past in a digital agency is an asset.
• Experience in a hotel environment is an advantage.
• Demonstrates energetic, self-motivating, and a “can do” positive attitude.
• Able to manage multiple tasks with excellent organizational skills.
• Dedicated to strong time management and attention to detail.
• Creative, thinks outside the box, seeing the difference – layout, style, motion, graphics that creates the difference.
• Website Performance Management knowledge, specifically of SEM, SEO.
• Knowledge in working with graphic design programs and photo-editing software, including Adobe Illustrator, Photoshop, InDesign, etc.
• Familiarity with content management systems, Google Analytics, and similar.

WORK ENVIRONMENT AND CONTEXT

We understand and recognize that our common success is due to the efforts and achievements of our employees. Our Team Members enjoy very generous PTO, Health, Dental, and Vision benefit plans, 401(k) with Company match, and Free Parking.

LOCATION

Onsite, Washington, DC

Job Type: Full-time

Benefits:

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Relocate:

• Washington, DC 20007: Relocate before starting work (Required)

Work Location: In person