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Account Executive
TEGNA Knoxville, TN
$83k-112k (estimate)
Full Time | Television & Broadcasting 2 Weeks Ago
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TEGNA is Hiring an Account Executive Near Knoxville, TN

Imagine waking up to breathtaking mountain scenery every day, fueling your passion for living life to the fullest while working alongside some of the best advertising sales experts in the market. At WBIR, our commitment to the community goes beyond business—it's about embodying our Straight from the Heart ideology in everything we do.

At WBIR, the Account Executive is responsible for achieving or exceeding the individual sales goals across all TEGNA marketing solutions from linear TV to digital, including OTT with PREMION. The AE acts as a lead generator by identifying and reaching clients in the market that will best take advantage of our solutions. The AE then becomes a marketing consultant to the clients helping them define and achieve their business objectives.

Responsibilities:

  • Consistently prospect for new revenue opportunities using client and category insights.
  • Upsell current clients by engaging them in the full product line of WBIR-TV offerings.
  • Create custom solutions-driven campaigns that meet client needs across multiple media platforms including broadcast, digital, and Streaming (OTT).
  • Seek opportunities to expand relationships with key clients by taking an active role in understanding their business needs and competitive landscape.
  • Establish strong relationships with internal team members by providing the Account Management team with clear and concise direction for the successful execution of campaigns.
  • Make decisions and solve problems independently to support customer needs.
  • Utilize an Account Manager to provide exceptional customer service and contract fulfillment.
  • Use Matrix to manage day-to-day activity, pipeline, and forecasts.
  • Positively and professionally represent the media group.

Requirements:

  • 2 to 3 years of account engagement in a professional, fast-paced media sales environment.
  • Proven track record of successfully achieving or exceeding sales goals as a seller. 
  • Knowledge of marketing solutions including broadcasting and digital advertising is preferred.
  • A good understanding of Google Analytics and advertising solutions is highly desirable.
  • Creative with the ability to work effectively as part of a team and independently.
  • Ability to handle and prioritize multiple tasks to meet deadlines. 
  • Strong business acumen with attention to detail and accuracy.
  • Ability to effectively solve problems and able to adapt quickly to changing priorities. 
  • This position requires strong written and verbal communication skills, as well as strong organization and time management skills.
  • Self-motivation and a strong work ethic are essential attributes.

#MC1

Job Summary

JOB TYPE

Full Time

INDUSTRY

Television & Broadcasting

SALARY

$83k-112k (estimate)

POST DATE

05/12/2024

EXPIRATION DATE

07/11/2024

WEBSITE

tegna.com

HEADQUARTERS

TYSONS, VA

SIZE

3,000 - 7,500

FOUNDED

1906

TYPE

Public

CEO

DAVID T LOUGEE

REVENUE

$1B - $3B

INDUSTRY

Television & Broadcasting

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About TEGNA

Tegna is a media conglomerate that owns and operates a chain of 63 television and 2 radio stations that broadcasts news, TV-series and feature films.

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The following is the career advancement route for Account Executive positions, which can be used as a reference in future career path planning. As an Account Executive, it can be promoted into senior positions as an Account Manager IV that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Account Executive. You can explore the career advancement for an Account Executive below and select your interested title to get hiring information.

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