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Brand Marketing Lead
$101k-126k (estimate)
Full Time | Durable Manufacturing
3 Weeks Ago
Syngenta is Hiring a Brand Marketing Lead Near Chicago, IL
Job DescriptionSyngenta believes every employee has a role to play in safely feeding the world and taking care of our planet. To support that challenge, the North America Vegetable Seeds team is currently seeking a Brand Marketing Lead.
What You Will Be Doing
What You Will Be Doing
- Responsible for developing distinct brand marketing strategies, encompassing tailored customer experience, brand identity, and voice.
- Works closely with creative, content, and digital teams to develop brand materials in line with the associated brand and channel strategies.
- Works with Customer Insights Lead to conduct market research to understand customers’ brand perception, Customer Experience (CX) opportunities associated with each brand.
- Guardian of brand identities and voice, ensures positive brand-aligned customer experience and a distinct brand experience and perception with growers.
- Accountable for ongoing management of each brand's documentation and brand books in Trinity DAM system. Within each brand, ensures documentation of any product brand guidelines.
- Leads territory and brand marketing teams to adapt branding to resonate with local culture, while keeping the brand true to targeted customer segment, brand guidelines, and brand differentiation principles.
- Bachelor’s degree in marketing, business, or related field.
- More than 5 years of relevant industry experience in Customer Marketing, Brand Management, or a Brand Marketing agency.
- Knowledge of best practices in brand marketing implementation in new markets within the agriculture industry and experience leading adaptation of brands into global markets.
- Strong understanding of the principals of brand management and experience. Familiarity with tools, technologies, and best practices associated with managing brand guidelines.
- Demonstrated ability to work closely with creative, content, and digital teams to develop brand identities with multiple brands. Familiar with channel strategies and best practices in brand development.
- Strong Microsoft PowerPoint and Excel skills. PowerPoint skills must be advanced beyond basic slide making and include experience in storyboard development.
- Full Benefit Package (Medical, Dental & Vision) that starts the same day you do
- 401k plan with company match, Profit Sharing & Retirement Savings Contribution
- Generous vacation package and 9 Paid Holidays
- Maternity and Paternity Leave, Education Assistance, Wellness Programs, Corporate Discounts among others
- A culture that promotes work/life balance, celebrates diversity, and offers numerous family-oriented events throughout the year
Job Summary
JOB TYPE
Full Time
INDUSTRY
Durable Manufacturing
SALARY
$101k-126k (estimate)
POST DATE
05/23/2024
EXPIRATION DATE
06/29/2024
WEBSITE
syngenta-us.com
HEADQUARTERS
WILMINGTON, DE
SIZE
3,000 - 7,500
TYPE
Private
CEO
JASON FOGDEN
REVENUE
$1B - $3B
INDUSTRY
Durable Manufacturing
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