Details:
The Assistant Manager of Marketing works closely with the Marketing Manager, other firm leadership, outside vendors, and consultants to implement the marketing strategy of the firm.
*Essential Duties and Responsibilities include the following. Other duties may be assigned.
*Create and edit polished graphic assets and engaging copy for use across a wide variety of social media channels, posts, videos, and websites
*Manage social and Google Analytics, SEO, and PPC advertising
*Collaborate with Senior Marketing Manager and other firm leadership to create marketing and advertising material (e.g., brochures, newsletters, resumes, case studies, testimonials, etc.)
*Manage social media accounts including researching topics and creating copy and images
*Contribute to creation of assets for internal branding initiatives and campaigns
*Apply editor-level grammar, spelling, to communications and marketing materials
*Ensure website is up to date with relevant content and design
*Collaborate with vendors, as needed, to ensure branding meets standards
*Develop presentations to market new and existing products and services
*Collect and analyze data to evaluate the effectiveness of marketing efforts
*Supervise database of client contact information and distribution lists, to further marketing activities
*Evaluate, coordinate, and execute sponsorship opportunities
*Identify award opportunities and manage the application process
*Prepare, attend, and assist with conventions, career fairs, and similar events
*Develop, coordinate, and execute email and paper mailing campaigns
*Supervise Marketing Assistant/Intern, if required
*Manage marketing administrative tasks to ensure the accurate and timely completion of initiatives
*Help facilitate requests and asset distribution with internal teams where appropriate
*Participate in professional development opportunities to develop strategic marketing knowledge and experience
*Organize and oversee monthly business development meetings and encouraging employee involvement
*Plan networking opportunities, manage list of attendees
Job Requirements
Details:
*Bachelor's degree in Business, Marketing, or related field.
*Five years or more of experience in a related field.
*Proficient Adobe skillset, focused on Illustrator and Photoshop
*Proficient in managing SEO, web analytics, and social analytics