Corporate Profile

SyBridge Technologies was established in 2019 by Crestview Partners to create a global technology leader that provides value-added design and manufacturing solutions across multiple industries. SyBridge is the combination of 15 acquisitions made to combine different products, services, and technologies into a singular technology-enabled solution. SyBridge is headquartered in Itasca, Illinois and has 18 locations throughout North America, Europe, and Asia. For more information, please visit www.SyBridge.com.

About Crestview Partners

Founded in 2004, Crestview is a value-oriented private equity firm focused on the middle market. The firm is based in New York and manages funds with approximately $10 billion of aggregate capital commitments. The firm is led by a group of partners who have complementary experience and backgrounds in private equity, finance, operations, and management. Crestview has senior investment professionals focused on sourcing and managing investments in each of the specialty areas of the firm: industrials, media, and financial services. For more information, please visit us at www.crestview.com.

Position Summary

As a Growth Marketing Analyst, you will be responsible for developing and executing strategic marketing initiatives aimed at driving customer acquisition, retention, and revenue growth for the SyBridge On Demand platform as well as upcoming SaaS offerings. This role requires a blend of analytical, creative, and strategic thinking to identify and capitalize on opportunities for expanding the company's market presence. The Growth Marketing Analyst reports to the Chief Growth Officer and sits on the growth team supporting the Digital Solutions division. You will collaborate with cross-functional teams, leveraging data-driven insights to optimize marketing campaigns and enhance overall business performance.

Key Responsibilities:

• Develop and implement comprehensive growth marketing strategies aligned with the growth objectives of the SyBridge Digital Solutions division.
• Conduct market research to identify trends, competitive landscapes, and customer behavior.

• Create and optimize multi-channel campaigns to acquire new customers for On Demand, Studio and other software offerings.
• Utilize digital marketing channels such as SEO, SEM, social media, and email marketing to reach target audiences.
• Implement A/B testing and other experimentation methodologies to optimize conversion rates.
• Develop and execute retention strategies to increase customer loyalty and lifetime value.
• Collaborate with the product team to enhance user experience and satisfaction.
• Monitor, analyze, and report on key performance indicators (KPIs) to measure the success of growth marketing initiatives.
• Use data-driven insights to make informed decisions and continually improve campaign performance.
• Work closely with cross-functional teams, including sales, product development, and design, to align marketing strategies with overall business goals.
• Collaborate with content creators to develop compelling and effective marketing collateral.
• Implement and iterate on growth hacking tactics to discover new channels for customer acquisition.
• Continuously test and optimize marketing campaigns to improve performance.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus.
• Minimum of 3 years scaling a fast growing e-commerce or SaaS platform.
• Proven experience in a growth marketing or digital marketing role; specific knowledge and experience in growth hacking methods and tools required.
• Strong highly creative with strong analytical skills and proficiency in data analysis tools.
• Experience in designing, executing, and optimizing marketing campaigns across various channels and platforms.
• Experience in conducting A/B testing, web optimization, conversion rate optimization, and funnel analysis.
• Knowledge of various growth marketing tools and frameworks, such as automation, campaign monitoring platforms, CRM, SEO, etc.
• Excellent communication and collaboration skills.
• Ability to thrive in a fast-paced, dynamic environment.

Our commitment to you…

SyBridge Technologies is an Equal Opportunity Employer and prohibits Discrimination and Harassment of any kind. We are committed to the attitude of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at SyBridge are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, sex, sexual orientation, gender identity, National origin, veteran or disability status, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. SyBridge encourages applicants of all ages.

This position will require prolonged computer use, sitting for periods of time, and walking in a manufacturing facility. In accordance with Americans with Disabilities Act (ADA), SyBridge Technologies will provide accommodations when requested by the employee. When the employee becomes aware of any disabilities that would affect them from performing their duties, they will advise SyBridge Technologies if accommodation is required.