About the Role:
Grade Level (for internal use):
10 The Team: You will join a creative and enthusiastic global Strategic Marketing Initiatives (SMI) - Credit & Risk team that is responsible for generating qualified leads for new business and driving engagement with current clients. We achieve this through building clear and consistent messaging that is focused on customer workflow and delivering this to market through robust, integrated marketing campaigns that comprise a diverse mix of channels including, but not limited to, digital, (social, email, advertising) events, strategic partnerships, and sales enablement. We also look for ways to constantly create outstanding and innovative campaigns. We strive to put the customer at the center of everything we do and communicate the full value of our offerings based on their specific needs. Collaboration across our global team, and with our internal stakeholders, is critical to our success therefore we encourage effective and efficient communications in order to share information and promote transparency across the organization.
Responsibilities and Impact: Your position is critical to drive the success of the SMI -Credit & Risk team, and you will have direct alignment with all relevant client segments and other SMI teams, whilst working with the broader marketing and operations teams to work towards common goals. The Marketing Manager will provide critical support to the Associate Director in the development of the strategic marketing plan, stakeholder management, and the development of various marketing campaigns to drive lead generation and engage clients in line with business priorities and targets. The Marketing Manager will also engage with Demand Generation Marketing colleagues and Commercial stakeholders to build a solid understanding of our customers, including target persona workflows, our solutions, the go-to-market strategies, and the global competitive landscape.
In this role, you will:

• Have the opportunity to work on high-visibility projects
• Be part of a team responsible for creating stand-out, innovative strategic marketing initiatives
• Utilize exemplary messaging and copywriting skills, plus build familiarity with the S&P Global Market Intelligence brand voice
• Develop a content marketing strategy to raise awareness of our data-driven insights, and the profile of our thought leadership team and convert them into lead-generation activities.
• Manage the regional credit analytics marketing and events and work closely with the global marketing leadership, as well as support the Associate Director in additional marketing tasks.
• Contribute to building a comprehensive marketing plan, including a multi-channel approach to achieving results
• Help drive the creation of thought leadership in line with the customer journey
• Contribute to the success and reputation of marketing within the larger commercial team
• Develop skills in leading industry tools such as Salesforce and Marketo
• Work as part of a creative, driven, and innovative global marketing team within a Fortune 500 company that is over 150 years old

Responsibilities:

• Strategic marketing planning - Help develop and execute the strategic marketing plans and campaigns for Credit Risk Solutions and ensure alignment to business priorities client segments and personas.
• Stakeholder management - build and maintain regular cadences of communication with the product management team to understand business priorities and build marketing campaigns to meet the demand of lead generation goals.
• Content marketing - help manage and develop robust content calendar with thought leadership team, aligning topics to market trends and the needs of our customers, and in support of our demand generation goals. Various content styles are to be developed in line with the customer journey/marketing funnel.
• Marketing communications - Create all types of content including, but not limited to web and advertising copy, social posts, video, and email campaigns using customer-focused messaging.
• Digital & SEO - Help optimize our digital footprint across all channels to ensure our content is discoverable and relevant to our customers' needs.
• Metrics - Learn the end-to-end lead process, then analyze and measure the performance of each tactic and channel in order to maximize reach and effectiveness.
• Event support & management - Work closely with the Events team to assist in the execution of webinars, 3rd party, and hosted events, including pre-event communication, attendee check-ins, and post-event lead processing as well as understand event KPIs; suggest opportunities for event optimization.
• Cross-functional teams - Collaborate with cross-functional teams (Events, Marketing Ops, Sales Ops, Education, Design, Compliance, Branding) to support the project management and delivery of all marketing activity and provide timely updates.
• Sales enablement - Develop sales collateral and materials to help Sales teams communicate the value proposition in line with customer workflows and the diagnostic selling approach .

Compensation/Benefits Information: (This section is only applicable to US candidates) S&P Global states that the anticipated base salary range for this position is $68,093 to $125,000. Final base salary for this role will be based on the individual's geographic location, as well as experience level, skill set, training, licenses and certifications. In addition to base compensation, this role is eligible for an annual incentive plan. This role is eligible to receive additional S&P Global benefits. For more information on the benefits we provide to our employees, please click here . What We're Looking For:
Basic Required Qualifications:

• Bachelor's or MBA Degree (Marketing, Communications, Business, or related field preferred)
• Minimum 5 years' experience working in a marketing or equivalent experience in the financial services/credit markets.
• Good understanding of the industries and markets covered by S&P Global Market Intelligence
• Experience writing marketing copy that clearly communicates content focus, or a product's benefits and unique selling proposition
• Excellent communication skills (oral/written).
• Ability to create a multichannel strategic marketing plan
• Knowledge of Salesforce CRM and Marketo marketing automation
• Strong organizational skills are required to prioritize multiple work priorities and projects concurrently and meet established deadlines.
• Ability to work in a fast-paced and changeable environment, and to collaborate with others beyond one's reporting line

Additional Preferred Qualifications:

• Long-term interest in a career in marketing
• Comprehensive understanding of relevant client segment personas and the S&P Global Market Intelligence Credit Risk Solutions products/solutions that support their workflows
• Can do attitude and excellent communication skills

Right to Work Requirements: This role is limited to persons with indefinite right to work in the United States.
Return to Work: Have you taken time out for caring responsibilities and are now looking to return to work? As part of our Return to Work initiative, Restart, we are encouraging enthusiastic and talented returners to apply, and will actively support your return to the workplace.

About S&P Global Market Intelligence

At S&P Global Market Intelligence, a division of S&P Global we understand the importance of accurate, deep and insightful information. Our team of experts delivers unrivaled insights and leading data and technology solutions, partnering with customers to expand their perspective, operate with confidence, and make decisions with conviction.

For more information, visit www.spglobal.com/marketintelligence .

What's In It For You?

Our Purpose:
Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology-the right combination can unlock possibility and change the world.

Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress.

Our People:
We're more than 35,000 strong worldwide-so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.

From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We're committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We're constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.

Our Values:

Integrity, Discovery, Partnership

At S&P Global, we focus on Powering Global Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.

Benefits:
We take care of you, so you can take care of business. We care about our people. That's why we provide everything you-and your career-need to thrive at S&P Global.

Our benefits include:

• Health & Wellness: Health care coverage designed for the mind and body.
• Flexible Downtime: Generous time off helps keep you energized for your time on.
• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
• Family Friendly Perks: It's not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
• Beyond the Basics: From retail discounts to referral incentive awards-small perks can make a big difference.

For more information on benefits by country visit: https://www.spglobal.com/en/careers/our-culture/

Diversity, Equity, and Inclusion at S&P Global:
At S&P Global, we believe diversity fuels creative insights, equity unlocks opportunity, and inclusion drives growth and innovation - Powering Global Markets. Our commitment centers on our global workforce, ensuring that our people are empowered to bring their whole selves to work. It doesn't stop there, we strive to better reflect and serve the communities in which we live and work, and advocate for greater opportunity for all.

Equal Opportunity Employer
S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.

If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.

US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law.

20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 - Middle Professional Tier I (EEO Job Group), SWP Priority - Ratings - (Strategic Workforce Planning)

Job ID: 297318
Posted On: 2024-03-13
Location: New York, New York, United States