The Vice President of Sales is a key leadership position accountable for achieving company revenue/profit targets and developing/executing key growth strategies and plans. This individual will drive the evolution of the company’s Sales function, developing our team, and leading changes to our organizational structure and processes to facilitate planned growth.

This position requires a highly motivated individual with strong strategic selling skills, interpersonal skills, and the ability to partner with internal and external stakeholders to execute company plans. Candidates must have a strong track record of success building emerging food or beverage brands and driving expansion geographically and into conventional retail and foodservice channels.

A member of the Executive Leadership Team, this position will steward the evolution of our sales function’s capabilities and must be passionate about working in a team-oriented entrepreneurial environment and a thought leader who can drive the organization to reach stretch objectives with a high sense of urgency.

This position is located in Petaluma, CA. Candidates must be Bay Area based.

The Ideal Candidate will have

• Minimum of 15 years of sales experience including prior experience with an established CPG company and success in leading an entrepreneurial natural products company to scale. Experience in organic food/beverage preferred
• Leadership experience within a mission-driven company or benefit corporation environment preferred
• Key functional expertise across sales, trade management and category management, complemented by strong general management skill set (must understand P&L)
Prior experience significantly scaling an emerging natural products brand
• - must be able to sell strategic concepts and put a compelling brand with limited resources on the map
• Excellent listening, negotiation, verbal, and written communications skills. Demonstrated ability to communicate, present and influence levels of an organization or customer, including executive and C-level audiences
• Key leadership characteristics: leadership/drive for results, collaborative, flexible, strong communicator, entrepreneurial, ability to roll up sleeves, ability to lead and motivate a team, big idea thinker, strong integrity, passionate, energetic and optimistic
• Proficiency in POWERPOINT, WORD, EXCEL, and SPINS/Nielsen. Familiarity with Salesforce CRM a plus.
• Experience in building a branded Foodservice business
• Experience managing private label relationships is a plus
• Willingness to travel as necessary.

Founded in 1994, Straus Family Creamery is a mission-driven, family-owned-and-operated business dedicated to making premium organic dairy products, with minimal processing. The Straus Dairy Farm and Creamery, located in the small town of Marshall on the Northern California Coast, was the first certified organic dairy farm west of the Mississippi River and the first 100% certified organic creamery in the United States.
In addition to the Straus Dairy Farm, Straus Family Creamery buys certified organic, Non-GMO Project Verified milk from 11 other organic family farms in Northern California’s Marin and Sonoma Counties. The combination of rich soil, one of the nation’s most diverse grassland systems, and a mild coastal climate create the ideal setting for organic dairy farming. Land stewardship and sustainable farming are deeply rooted principles in certified organic farming practices.

Pay: $200000 - $235000 / year

Pay:

• Bonus pay

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• 401(k)
• Employee discount

Job Type: fulltime

Education: Bachelor's degree

Work location: On-site