Position Summary:
Join the Department of Excitement! We are seeking a versatile and detail-oriented Marketing Data Specialist to join our innovative and growing marketing team at the organization's headquarters in Phoenix, AZ. This role involves providing crucial data, analytics, and business intelligence support for student recruitment. This position will primarily support our admissions and marketing teams in providing reporting, data collection and ensuring correct and timely inquiry routing through our CRM platform. This position will work in conjunction with our IT department and data management vendors. The Marketing Data Specialist will play a key role in proactively supporting the optimization of marketing and advertising strategies by providing business intelligence through data analysis and accurate and timely reporting. This position will also be responsible for trouble shoot any perceived data issues and provide both reporting dashboards and ad hoc reporting.
Responsibilities Include:
Data Routing, Analytics and Reporting:

• Understand and optimize the mechanics and data underpinning for each marketing channel and segment.
• Design, develop, and deliver data-powered solutions, including problem definition, data acquisition, exploration, visualization, and interpretation of data results.
• Analyze large data sets to monitor campaign performance, identify growth opportunities, and make recommendations to enhance student recruitment efficiencies, conversions, and overall campaign performance.
• Collaborate with marketing, admissions, operations, IT and leadership teams and agency partners.
• Responsible for MAP analytics program providing geographic (including zip code and territory routing) and demographic data intelligence.

CRM & LMS Platform Expertise:

• Pull data, metrics, and analytics for marketing campaigns, channels, and conversion performance using CRM & LMS platforms (Leads Squared, Sparkroom, Power BI and Nexus).
• Serve as the liaison with IT and data platform/CRM vendors to provide marketing requirements and data needs/reporting tools.
• Prepare reports on marketing and admissions metrics to optimize performance.

Requirements:

• Associate or bachelor's degree in business, math, finance, computer science, or marketing data/analytics (or work experience equivalent).
• 2-3 years of experience in business, finance, higher education, or marketing analytics (including related internships).
• Proficiency with data mining, mathematics, statistical analysis, and data visualization.
• Experience with CRM platforms (e.g., Salesforce, Leads Squared) and LMS (e.g., Sparkroom)
• Strong proficiency in MS Office Suite programs, including Excel (proficiency in Pivot Tables), Word, and PowerPoint
• Excellent analytical, numerical, and critical thinking skills.
• Strong written and verbal communication and presentation skills.
• Ability to run, review and interpret data for stakeholders.

Why Should You Work For Us ?

• Competitive benefits package including Medical, Dental, and Vision (with Company paid employee only dental & vision option) plus access to virtual doctor's visits
• Flexible Spending Account
• Health Savings Account with generous Company contribution
• 401(k) program with Company match
• Short & Long Term Disability - Company Paid
• Basic Life Insurance - Company Paid
• Your Birthday off - Company Paid
• 10 Paid holidays
• 2 weeks PTO - 1st yr.
• Tuition Reimbursement
• Associate referral bonus program
• Pet Insurance, Accident Insurance, and other optional insurance plans
• Financial Wellness Program - SmartDollar

People Responsibilities:
This position has no direct reports or supervisory responsibilities.
Physical Environment:

• Hybrid work environment - In office and remote work offered based on manager's approval.
• Incumbents may sit for long periods of time at a desk or computer terminal.
• Incumbents will use computers, keyboards, phones, printers, and other office equipment.
• Stooping, bending twisting, and reaching may be required.
• Some work may be completed in a classroom or lab/shop environment requiring the use of safety glasses.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
StrataTech Education Group specializes in the operation of skilled trade schools. Led by industry veterans, we understand the realities of the career school industry. StrataTech Education Group's first acquisition was Tulsa Welding School (TWS) in 2008. TWS has locations in Tulsa, OK, Jacksonville, FL, and Houston, TX. In November 2009, The Refrigeration School, Inc. (RSI) was acquired and is located in Phoenix, AZ StrataTech seeks to deliver an excellent return on investment for both our students and our investors.
Tulsa Welding School was founded in 1949 by two welders who recognized a strong demand for skilled tradesman in their industry. Over 60 years later, TWS has evolved into an educational institution that prepares students for various skilled trade careers with a multitude of specialties.
StrataTech Core Values:
I ntegrity, C ommunication, A ccountability, R espect, E xcellence ("I CARE")
Interested? Apply now!
For Houston (TWSTC):https://www.tws.edu/wp-content/uploads/tws-houston-annual-security-report.pdf
For Jacksonville (TWS Jax):https://www.tws.edu/wp-content/uploads/tws-jacksonville-annual-security-report.pdf
For Tulsa (TWS):https://www.tws.edu/wp-content/uploads/tws-tulsa-annual-security-report.pdf
For Phoenix (RSI):https://www.rsi.edu/wp-content/uploads/rsi-annual-security-report.pdf