Staffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances located in Ridgefield Park, NJ.

Creative Marketing Manager

Position Summary:

The main function of a marketing manager is to lead the research of market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.

Responsibilities:

Communications & Product Launch:

• Develop an overall lineup messaging hierarchy (strategy and copy) for assigned product category(s) in conjunction with key stakeholders.
• Responsible for communications guides, specification sheets, and other materials to be shared internally and externally.
• Prepare, execute, and track product launch materials.
• Work with legal, Brand, and key stakeholders on approvals, as appropriate.

Briefs:

• Work with the team to develop insight-based and thorough creative briefs for agency partners to initiate projects.

Project Management:

• Manage internal stakeholders and agency timelines along with the deliverables schedules; communicate and align expectations cross-functionally.
• Effective leadership and project management on projects.
• Integrate creative insights and feedback that lead to effective campaigns

Retail In-store Shopper Experiences:

• Responsible for the experience of the brand/ category(s) in retail stores.
• Co-develop the in-store shopper experience plan in conjunction with the Sr. Manager and execute it.
• Develop POP and graphics materials for retail displays and oversee production/distribution.

Retail Online Shopper Experiences:

• Responsible for the experience of the brand/ category(s) assigned on retailer websites.
• Localize HQ content and or create new assets for Product Pages as needed.
• Develop and or localize online branded experience content for cross-retailer use.
• Develop online ads and other assets to improve brand discoverability within retailer websites.

Promotions:

• Develop promotional toolkits in conjunction with cross-functional teams. Provides communicational materials and assets for retailers to execute programs. Develop and track KPIs.

Budget:

• Responsible for assigned budget, managing the procurement process, and ensuring that all vendor payments are secured.

Ad Hoc Projects:

• Secure insights, develop strategies, and execute ad hoc projects as assigned.

Performance standards:

• Attainment of goals and KPIs aligned with management.
• Results from field sales surveys on the effectiveness of materials.
• Timely execution of projects.
• Several rounds of revisions with agencies as determined by the project.

Requirements:

• Bachelor's degree in marketing or equivalent training required.
• 8-10 years related experience required.
• 5-8 years of experience in marketing, brief writing, and working with agencies to develop insight-informed creative, 3 years in digital marketing, advertising, or related field. Retail marketing experience is a plus, but not required.
• Strong cross-functional collaboration skills; proven ability to lead initiatives across teams.
• Superior project management skills, including the ability to prepare written plans and schedules, identify objectives, coordinate and direct project teams, and manage budgets.
• High level of confidence, integrity, and enthusiasm that fits a fast-paced, energetic, and proactive organization.
• Work independently and actively in a team environment to achieve business objectives and personal and team goals and complete assignments within established time frames and specifications.
• Excellent communication and presentation skills, with high attention to detail. Must possess the ability to articulate clearly and effectively over the phone and through email.
• Excellent PowerPoint and Excel skills are critical in this role.

Staffmark talent working with this client receive competitive compensation and a great benefits package including medical, dental, vision, 401K, and Paid Time Off plus more!