Description

Pay Rate: $62,768.29 to $69,045.12 annually, Dependent on experience

Shift: Varies

Position Type: Full-time, Non-exempt

PURPOSE

In the heart of Snoqualmie Casino’s vibrant atmosphere, the Social Media & Marketing Specialist role is crafted to extend our promise of providing an exceptional entertainment experience beyond our physical doors and into the digital realm. With every post, story, and video, you become the bridge between our guests and the unforgettable moments waiting for them. Your mission is to inform and engage our online community, ensuring that the thrill, excitement, and exceptional service of Snoqualmie Casino are felt in every interaction. By embodying our commitment to excellence in every piece of content, you not only amplify our brand, but also create an inviting digital space that echoes the exceptional experiences our guests cherish.

ESSENTIAL DUTIES / RESPONSIBILITIES 

• Manages and optimizes content across all Snoqualmie Casino social media channels, including Facebook, Instagram, X, YouTube, LinkedIn, and other platforms as necessary.
• Develops and implements both organic and paid social media strategies for Snoqualmie Casino, Crescent Market, and other Tribal enterprises, aligning with business objectives and market needs.
• Attends casino events, including evenings and weekends, and engages with digital audiences in real-time through live social media events, real-time Q&As, and providing instant updates on promotions and events.
• Champions online reputation management across various platforms, such as Google Reviews, Yelp, Glassdoor, social media channels and mobile applications, maintaining positive brand image; escalates follower feedback to management and provide business responses.
• Identifies and leverages strategic opportunities to achieve growth goals and engage with key audiences, enhancing brand presence and loyalty.
• Develops monthly content calendar aligned with overall business objectives and provides consistent analytics, metrics and reporting to ensure social media platforms are meeting growth goals and ROI.
• Conceptualizes and produces engaging content, including video, photography, and graphics, tailored to the unique standards and audiences of each social platform.
• Handles social contesting and giveaways, official rules, and ticket allocation for promotional tickets.
• Communicates with other departments to produce effective social media marketing and promotion for specific products, services, and events. 
• Actively assists with and contributes to a wide range of marketing initiatives, including but not limited to promotions, giveaways, event marketing, creative design efforts and monitoring digital performance metrics.
• Provides oversight and supervision of event staff during marketing-related events; oversee outside vendors when applicable.
• Other duties as assigned.

Requirements

Education and Experience:

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field. An additional two (2) years of applicable experience may be considered in lieu of education.
• Two (2) years of full-time social media management or digital marketing experience.

Skills and Abilities:

• Passion for content creation, with an ability to stay up-to-date on the latest social media platforms, trends, and strategies; proven storytelling and content development skills for engaging diverse audiences.
• Demonstrated ability in engaging with audiences in real-time through live social media events, real-time Q&As, and providing instant updates on promotions and events.
• A keen eye for photography and photo composition, with proficiency in using iPhone camera/video features and editing applications.
• Ability to manage sensitive situations and crises effectively, especially important in a 24/7 operation where immediate responses are required. 
• In-depth knowledge of photo editing software and applications.
• Excellent written and verbal communication skills, with the ability to build strong relationships.
• Ability to work both independently and collaboratively within a team environment, including working with cross-functional teams to achieve collective goals.
• Strong time management and organizational skills, with an ability to adapt to changes swiftly.
• Solid analytical skills to create, measure, and report on key performance benchmarks.
• Strong interpersonal skills, with an ability to tactfully educate, inform, and share feedback.
• Proactive in responding to social media comments and trends in real time, while also capable of developing longer-term strategic plans aligned with business objectives.
• Well-organized with a meticulous attention to detail.
• Creative mindset with willingness to experiment, learn, and make data-informed decisions.

PREFERRED

Education and Experience:

• Experience in the casino, gaming, or hospitality industry, with a strong understanding of the products, services, and customer base typical to this sector.
• Experience promoting hotel and casino events, such as live shots, gaming tournaments, and special guest appearances, through social media channels. 
• Background in online customer service and reputation management, with an ability to quickly and effectively resolve customer issues through social media at any time of day.

Snoqualmie Casino exercises Snoqualmie Tribal Member/Native American preference in hiring, in compliance with the Snoqualmie Tribal Employment Rights Ordinance (TERO). You must obtain and maintain a Gaming License from the Snoqualmie Gaming Commission. Pre-employment drug testing is required for all positions. The use of marijuana will not disqualify an applicant for positions in any department other than Transportation (Valet, Driver I). DOT panel testing is required for the Driver position.