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Senior Manager, Email Marketing Operations
Sirius XM Radio New York, NY
$129k-172k (estimate)
Full Time | Television & Broadcasting 5 Months Ago
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Sirius XM Radio is Hiring a Senior Manager, Email Marketing Operations Near New York, NY

Responsibilities

Who We Are:

SiriusXM and its brands (Pandora, SXM Media, AdsWizz, Simplecast, and SiriusXM Connected Vehicle Services) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day.

SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales organization, which operates as SXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

How you’ll make an impact:

SiriusXM is seeking an email operations manager with a strong background in digital marketing and project management to join the Marketing Operations team. The individual will be a key contributor to driving operational excellence in our email channel. The ideal candidate will be comfortable working across internal marketing and technology teams, as well as external vendors in a consultative manner to lead optimization efforts such as the use of templates and centralized assets and championing efforts such as send time optimization and the implementation of enhanced metadata.

What you’ll do:

SiriusXM is seeking an email operations manager with a strong background in digital marketing and project management to join the Marketing Operations team. The individual will be a key contributor to driving operational excellence in our email channel. The ideal candidate will be comfortable working across internal marketing and technology teams, as well as external vendors in a consultative manner to lead optimization efforts such as the use of templates and centralized assets and championing efforts such as send time optimization and the implementation of enhanced metadata.

Duties and Responsibilities:

  • Lead efforts to optimize email channel communications:
    • Implementing responsive design/mobile optimized standards (no code experience needed)
    • Consult at a project level to assess templatization opportunities and recommend an appropriate approach to solve specific project
    • Implement and measure success of standard processes for intake and production of campaign efforts
    • Implement and scale the use of metadata to enhance campaign level reporting
    • Champion the use of send-time optimization and consult with marketing teams to identify action plans to test into successful use cases
    • Participate in efforts to define and roll out fatigue rules
  • Monitor vendor service level agreements and ensure best practices are implemented
  • Schedule/conduct weekly email operations update meetings and schedule quarterly business reviews with key vendors
  • Conduct root cause analysis when issues arise
  • Ensure security policies and practices are met at each vendor
  • Report on health of email deliverability and compile weekly channel reporting for management
  • Manage multiple vendors, including weekly meetings and partnering with marketing stakeholders
  • Champion adoption of new technologies
  • Proactively identify process efficiencies and make recommendations
  • Pull reports on ad-hoc basis
  • Consult on email best practices
  • Support the development of an email reporting dashboard

What you’ll need:

  • Bachelor’s degree (or above) and/or equivalent combination of education and experience preferred
  • Strong knowledge of CAN-SPAM and email regulatory compliance
  • 6 years in B2C or B2B digital marketing with a focus in email production/channel management
  • Experience in both client and agency roles preferred
  • Experience working in email delivery platforms, such as Salesforce, Oracle and Adobe
  • Experience working closely with Legal/Security/Compliance teams is strongly preferred
  • Experience working in a matrixed organization with a commitment to serve all “internal customers”
  • Dedication to striving for operational excellence and flawless execution
  • Experience developing formal business/functional requirements documentation
  • Experience developing and tracking/monitoring KPIs and analyzing results
  • Excellent interpersonal communication skills and able to communicate complex concepts to a variety of audiences – from developers and database admins, to marketing managers and executives
  • Strong, proven organizational and time management skills. Detail-oriented. Must be able to manage multiple projects, timelines, budgets and campaign objectives at once.
  • Must be able to work independently and in a team environment; successful track record managing complex, large-scale web projects with multiple stakeholders
  • Ability to think creatively and innovatively, while creating actionable insights
  • Able to switch effortlessly from strategic planning and consultation to detailed execution
  • Ability to handle multiple tasks in a fast-paced environment.
  • Willingness to take initiative and to follow through on projects.
  • Must have legal right to work in the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $94,000 to $125,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Television & Broadcasting

SALARY

$129k-172k (estimate)

POST DATE

11/27/2023

EXPIRATION DATE

04/03/2024

WEBSITE

siriusxm.com

HEADQUARTERS

NEW YORK, NY

SIZE

3,000 - 7,500

FOUNDED

2012

TYPE

Public

CEO

JAMES E MEYER

REVENUE

$5B - $10B

INDUSTRY

Television & Broadcasting

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About Sirius XM Radio

Ready Capital is a lending platform that provides bridge financing and fixed-rate lending for real estate and commercial sectors.

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