If you’re looking for a meaningful career, you’ll find it here at Webster. Founded in 1935, our focus has always been to put people first--doing whatever we can to help individuals, families, businesses and our colleagues achieve their financial goals. As a leading commercial bank, we remain passionate about serving our clients and supporting our communities. Integrity, Collaboration, Accountability, Agility, Respect, Excellence are Webster’s values, these set us apart as a bank and as an employer.
Come join our team where you can expand your career potential, benefit from our robust development opportunities, and enjoy meaningful work!
Position Summary
This role will help build, maintain, and enhance Webster Bank’s marketing websites leveraging an industry-standard Web Content Management System (Web CMS). You'll partner cross-organizationally with the lines of business, marketers, designers, product managers, developers, legal, and compliance to ensure Webster Bank’s brand is optimally presented across public-facing website channels and digital experiences. This position will also be responsible for SEO/Content and maintain marketing content on other digital marketing platforms.
Key Responsibilities
Website Maintenance (CMS)
Collaborate with stakeholders and project teams to review and understand requirements and specifications for web content creation.
Edit, proofread, maintain, build, and publish web pages based on business requirements. Translate content into corresponding templates to align with Webster’s brand.
Review existing site content and templates - make recommendations to improve client experience, engagement and help reach business goals.
Monitor monthly and quarterly URL tracking reports to ensure reviewers’ approvals are captured and edit requests are performed, approved, and documented.
Monitor website accessibility reports and work with developers to implement fixes.
Test websites across browsers, operating systems and devices and ensure functionality and efficiency of sites and web servers.
Monitor and report on website traffic.
Ensure websites are secure and user data is safeguarded.
SEO/Content
Analyze, review, and QA content. Propose and implement changes to optimize search discoverability
Monitor keyword/search trends. Recommend potential topics for blog content and enhancements to existing content.
Manage/monitor local listings to ensure accuracy across third party platforms; Make recommendations to improve local search performance.
Research web and digital communication trends, innovations, and emergent interactive technologies to support recommendations on new features and applications.
Digital Platforms
Maintain and update content displayed in online/mobile banking platforms and on digital signage, ensuring content and artwork are consistent with Webster brand
Analytics/Reporting/Operations
Building reports and dashboards to help showcase website performance (including reporting on lead generation, site traffic, etc).
Manage tags across digital platforms, including websites and media tags with Google Tag Manager
Ensure all website requests entered into workflow tools are captured, processed, and prepared for prioritization review.
Process related vendor invoices and maintain aggregate records for budget review
Work closely with legal and compliance teams to ensure website content is compliant with all regulations, policies, and procedures.
Responsible for maintaining all website content documentation and for providing reports and samples for all internal and external audits, legal and compliance reviews.
Requirements
Bachelor’s degree in related field (Web/Interactive Design, IT, Digital Marketing, Marketing or Communications) or comparable work experience;
5 years of experience building, editing, and publishing content using a content management system (CMS-WordPress preferred) and various internet browsers’ developer modes
Basic knowledge of HTML and CSS principles
Basic understanding of Website Accessibility
Demonstrated understanding of web best practices, SEO, and conversion rate optimization (CRO)
Strong writing, communication, project management, and problem-solving skills
Strong computer/technical skill and ability to quickly master new software
Experience with analytics tools (Google Analytics, Google Tag Manager preferred)
The estimated salary range for this position is $110,000USD to $120,000USD. Actual salary may vary up or down depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position is eligible for incentive compensation.
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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.