The Opportunity:

The Business Intelligence & Analytics Team is unlocking the vast amount and huge potential of Shutterstock data to evolve the company's key metrics that generate actionable insight to empower data-driven decisions. We are looking for a strategic leader who can combine business acumen, technical and analytical skills with top-notch relationship management skills to meet and deliver on business intelligence needs across the organization. This leader will work closely with marketing, sales and product teams to communicate the impact of marketing efforts, define and ensure alignment on a measurement framework, foster marketing intelligence and dashboard usage, and drive data-centric decision making to grow revenue and improve marketing ROI and true incrementality.

As Sr Director, Marketing Analytics, you will lead data-driven efforts and initiatives focused on monetization, growth, and optimization of our marketing efforts. Reporting to the VP, Data & Analytics, you will focus on solving complex business problems and communicating solutions through storytelling. You will also lead a passionate team of business analysts on new and existing initiatives and projects specifically focused on optimizing our large and growing marketing spend and SEO across the organization, while identifying projects that work well with our blended onshore/offshore model to leverage the additional capacity available via our offshore team.

Our product/tech operating model centers on customer lifecycle-based "divisions" that combine product, technology, design, and BI into cross-functional teams that share quarterly goals. The Sr. Director, Marketing Analytics also manages the BI team members in these divisions.

Together, marketing analytics, customer analytics, and division (growth) analytics represent the majority of our total investments in BI, making this a strategic and important role for Shutterstock.

You will also be responsible for developing internal BI capabilities and democratizing data across the organization. You will report on key business measures, deliver insights, develop compelling data visualizations, data mine, and tell our story to current and prospective business partners. If you're a 'get-things-done' individual who thrives in a fast-paced environment then this is the role for you.

A successful Sr Director, Marketing Analytics will challenge traditional thinking and drive the business through data in new ways that ultimately benefit our customers.

Responsibilities

• Marketing Analytics lead for the BI / Analytics team to support key stakeholders across the organization to provide insightful analytics that impact business outcomes as it relates to our large and growing marketing and brand spend across many channels

• Lead data-driven efforts and initiatives, working closely with our Marketing, Product and tech teams, focused on communicating the changes, impacts, opportunities and risks as they relate to our strategy and performance of Marketing and SEO as a major acquisition channel engine for the business.

• Own all aspects of data, reporting, testing, measurement and optimization along with marketing stakeholders as well as marketing-related data and infrastructure projects including attribution, LTV, customer segmentation and targeting, personalization, etc.

• Bring to the table strategic thought leadership, industry-leading perspective and best practices to advise various Marketing stakeholders

• Develop and drive a world-class, comprehensive measurement strategy as a standardized, structured & repeatable framework for identifying and reporting on success measures, especially ROAS-based optimization and measures of marketing incrementality; Craft measurement framework to ensure successful execution and optimization of marketing campaigns

• Manage and analyze monthly forecasts that measure and track the output of all marketing spend and other key performance metrics (ROI, CAC, LTV, Revenue)

• Define, develop and socialize automated, universal KPIs and dashboards to track performance and success of efforts linked to business outcomes

• Evangelize use of data and analytics in everything we do and work with partners to integrate analytical learnings and intelligence into business decisions

• Tell compelling stories that are anchored in improving and optimizing customer experience and engagement across all touch points

• Strategically define and continuously improve our data collection and visualization stack

• Lead the team to deeply understand our customers, and their actions, our product offering and experience, what works or what does not, and develop future marketing strategy based on that understanding

• Turn the complex data-driven insights you generate into simple communication through storytelling

• Participate in business strategy discussions, determine how KPIs impact operational and financial performance of the business, work with business unit leaders to strategize & forecast accordingly

• Cultivate a test & learn environment by creating and analyzing marketing experiments

• Develop a partnership with business stakeholders to ensure we are meeting existing analytic needs by asking the right questions in order to deliver an actionable solution

• Work very closely with Data Governance team to drive our initiatives towards a streamlined data environment for effective analysis

What you'll bring to the role:

• 10 years of relevant work experience managing teams and successfully delivering analytic solutions in Marketing and/or Customer Analytics, Business Intelligence, or strategy/management consulting

• Proven experience in optimization of various marketing channels including paid search, display, affiliate, brand marketing (online and offline), CRM/email, SEO and social

• Strong analytical background with business acumen, and heavy experience in business and analytical consulting specific to Marketing Analytics applications

• Consultative nature, with proven track record of using data to answer business questions

• Top-notch stakeholder management, leadership skills and ability to make things happen

• Knowledge of digital marketing platforms, including common website analytics platforms, ad servers and ad tech platforms.

• Experience developing, implementing and determining business impact through various approaches to analysis and use of tools, including but not limited to:

  • Multi Channel attribution models and media mix modeling, understanding typical approaches, methods, challenges and output of both models

  • Knowledge of industry-specific measurement methods, such as customer lifetime value (customer lifetime value and lifetime value), propensity-to-buy, and propensity-to-churn

  • Testing design and methodologies, including A/B, multivariate, measures of incrementality, etc

  • Incorporating offline and external online (e.g., CRM) data into an online marketing campaign analysis

  • Developing custom approaches to complex measurement challenges such as video, social and content marketing

• Strong experience in solving complex business problems through data and analysis.

• Knowledge of SEO and related data, analytics and optimization a plus.

• Experience working in an ecommerce capacity or consumer-facing websites or global technology company a plus

• Basic competency with SQL skills for data analysis

• Exceptional written and oral communication skills, with ability to present and clearly explain insights based on data to non-technical executive audiences

• Competency in Microsoft Excel or Google Sheets, Powerpoint/Google Slides, etc.

Why Shutterstock:

• You have a direct impact on the success of the company. Your team's work matters and is essential to the evolution of our core business!

• Executive leadership cares personally. They prioritize growth and planning your career path with your goals and passions in mind.

• Flexibility to work between home and office with everything you need to be successful in both

• A generous and competitive benefits package.

Shutterstock connects diverse artists and creative professionals around the globe with the agencies, brands and people who need their work and services. It's a place where creators come to be inspired and discover new ways to produce their best work.

Shutterstock enables its employees to drive culture and tap into the world around them to develop the toolbox and solutions that help others share their world views. At Shutterstock, your ideas will be welcomed, your uniqueness will be celebrated, and you will be supported in presenting your view of the world as you experience it. We're champions of resiliency; quickly learning from our shortcomings in our pursuit of continuous growth.

Diverse teams are critical to our success. We encourage people from different backgrounds to apply and we commit to creating and maintaining a culture where employees know they belong and have equal opportunities to succeed.

We are open to remote applicants who's time zone can work effectively with our East Coast and EMEA teams - i.e. Central/East Coast as well as locations that Shutterstock is setup to employ in.

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At Shutterstock, we are committed to providing competitive pay and benefits that are in line with industry standards. The compensation package offered may vary depending on employment experience, skills, and knowledge. You may also be eligible for our generous benefits package including health, wellness and financial benefits. Compensation ranges for candidates in locations outside of the location(s) below may differ based on the cost of labor, market, and additional factors.The pay range for this position is below:

Note: Commission-eligible roles are expressed as on-target earnings (base and commission). Non-commission roles are expressed as base salary only but are also eligible for annual incentives.

Shutterstock Values

We are one team collectively focused on creating an unrivaled experience for our Customers and Contributors. represent the mindset of the employee who will thrive at Shutterstock. If you are passionate about what you do, and want to become part of a cutting-edge technology company building industry leading products, please apply.

Shutterstock is an Equal Opportunity Employer. Suitably qualified and eligible candidates are encouraged to apply regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.Shutterstock ensures that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence,.

The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level.