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Founded in 1912, Girl Scouts of the USA (GSUSA) is the preeminent leadership development organization for girls, with 2.5 million members—1.8 million girls and 800,000 adults. Girl Scouts is the leading authority on girls’ healthy development, and builds girls of courage, confidence, and character who make the world a better place. Today, and spanning coast to coast and across the globe, Girl Scouts of the USA is the largest girl focused organization in the United States and a household recognized brand. Many know the organization from its iconic Girl Scout Cookies (yes, they’re delicious!), but Girl Scouts is so much more.
As a mission driven nonprofit organization, Girl Scouts of the USA has been championing girls as they discover their dreams and work together to change the world. From navigating a rocky hiking trail to advocating for climate justice, Girl Scouts of all backgrounds and abilities can be themselves unapologetically as they rise to meet new challenges and discover the issues that matter most to them. GSUSA describes themselves as a team of doers, innovators, problem-solvers, creators, and dreamers collaborating to support Girl Scouts in 111 local chapters and 152 countries and engaging 50 million alumni.
Everything Girl Scouts do builds their curiosity, kindness, and can-do spirit. The Girl Scout community means girls are building their self-confidence by making friends, finding adventure, giving back to their communities, gaining leadership skills, having fun, and earning awards for their achievements. Notably, Girl Scouts of the USA believes their programs should positively impact not girls, but their families too.
That’s why 91% of caregivers say Girl Scouts is welcoming to families of all kinds; 83% of families say Girl Scouts connects them to something bigger; and 8 in 10 families say they value being part of the larger troop community. Engagement with Girl Scouts USA means better academic, social, and leadership outcomes for girls and their networks.
The Revenue Office/Girl Scout Merchandise leads merchandising, licensing, product sales, and other revenue streams, which in turn fund both Girl Scouts of the USA programming and administration and local council revenue. The teams at this division include e-commerce, operations, retail, licensing, and the famous Girl Scout Cookie Program and work closely with all the other communities to bring products to market for our Girl Scouts and to the general public. The team also collaborates closely with external vendors, sponsors, and external agencies.
POSITION SUMMARY
The Senior Director of E-commerce and Digital Marketing will lead our digital commerce efforts and drive our online revenue growth. The Senior Director will be responsible for developing and executing comprehensive and best-in-class e-commerce strategies, managing our online sales channels, and optimizing digital marketing campaigns for Girl Scout Merchandise to enhance brand visibility and drive customer acquisition and retention.
This hands-on role entails complete ownership of our e-commerce profit and loss (P&L). The Senior Director will take on various responsibilities, managing all platforms and continually auditing and optimizing our product pages to enhance conversions and online presence. Additionally, the Senior Director will supervise the sites’ operational infrastructure and web development while crafting a technology roadmap focused on hyper-growth. Collaboration with multiple teams will be essential for launching new products and updating platform content. The role will involve thorough analysis of funnel analytics and transactional data to track performance and uncover growth opportunities.
This role requires a strategic thinker and implementer with a track record in leading and scaling an e-commerce business, through driving innovation in technology, data-driven insights, and the strategic vision that moves the e-commerce business forward. This role will report to the SVP, Girl Scout Merchandise.
ESSENTIAL RESPONSIBILITIES - Primary duties of the position
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
E-commerce Strategy and Management:
Customer Experience and Conversion Optimization:
Digital Marketing:
Team Leadership and Development:
Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.
REQUIRED COMPETENCIES
Strong people leaders, leading major sub-communities or major initiatives projects that have substantial long-term implication for the organization/movement. Strong fiscal responsibility.
· A highly motivated self-starter with a deep understanding of online customers' needs, the product, and the competitive landscape.
· Excellent analytical skills with the ability to translate data into actionable insights.
REQUIRED TECHNICAL SKILLS
Office 365 or similar suites
Fluency in PowerPoint or similar presentation software
Fluency in Microsoft Excel or similar software
NetSuite, Hybris or similar E-Commerce platform experience
Email provider experience
Fluency in Google Analytics / GA4
Fluency in Looker or similar data analytics software
REQUIRED EDUCATION AND EXPERIENCE (i.e., degrees, certifications)
Degree or Equivalent Experience:
Bachelor’s degree or relevant experience
Minimum Years of Experience: Ten (10) years prior experience in a senior-level management or staff position with responsibility over multidisciplinary functions
Required Field of Study:
Business, Marketing, Digital Marketing, Omni-channel Marketing or related field required
Salary Range - $96,000 -$175,000
FEATURED BENEFITS:
What We Offer:
Girl Scouts is powered by people, and we encourage our team members to be their best selves in and out of the office. We place a high priority on flexibility and offer a competitive employee salary and benefits package that includes:
Paid Time Off:
GSUSA offers 20 days of paid time off, 2 floating holidays, as well as 9 workplace holidays, and year-round early closures on Fridays and preceding most holiday weekends. GSUSA staff also enjoy a paid holiday year-end office closure between Christmas and New Year's.
Other Benefits:
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
WORK ENVIRONMENT: This job operates in a professional office environment.
POSITION TYPE / EXPECTED HOURS OF WORK: This is a full-time position. Days and hours of work are Monday through Friday with a 35 hour per week schedule. Occasional evening and weekend work may be required as job duties demand.
AAP/EEO Statement: GSUSA is an equal employment opportunity employer.
Other
$185k-244k (estimate)
03/13/2024
03/11/2025
girlscouts.org
New York, NY
1,000 - 3,000