At Shine, an independent PR agency with offices in Paris and New York, we're dedicated to providing tailored public relations services for companies that are making a tangible societal and cultural impact.
Collaborating with a diverse team of award-winning writers, forward-thinkers, and cultural influencers, we specialize in elevating the narratives of businesses within the creative, retail, lifestyle, and travel industries.
At the heart of Shine, we are driven by insights. We leverage data, analytics, and competitor benchmarking to ensure that your PR objectives are closely aligned with your business goals, whether they're in the realm of B2B or B2C. With a compelling and cutting-edge product offering ready to take to market, you’ll play a pivotal role in driving the business forward as it enters its next phase of growth.
About the role
As a Content and Social Media Coordinator, you will play a pivotal role in developing and executing engaging content strategies across various digital platforms. This dynamic role offers an exciting opportunity for creative individuals with a passion for storytelling and social media to make a meaningful impact in our organization's online presence and brand identity.
Key Responsibilities
* Content Creation: Develop compelling and creative content for digital platforms, including social media, blogs, website, and email newsletters, that aligns with brand voice, messaging, and marketing objectives.

* Social Media Management: Manage social media accounts, including content planning, scheduling, posting, and engagement, to build and maintain a strong and active online community.

* Community Engagement: Monitor social media channels, respond to comments and messages, and engage with followers to foster meaningful interactions and cultivate brand advocacy.

* Content Calendar Management: Maintain an organized content calendar, scheduling posts, campaigns, and promotions in advance, and ensuring alignment with key events, holidays, and marketing initiatives.

* Content Optimization: Optimize content for search engines (SEO) and social media algorithms, using relevant keywords, hashtags, and tags to maximize reach, engagement, and visibility.

* Performance Analysis: Track and analyze key performance metrics across digital channels, including engagement, reach, and conversion rates, using analytics tools to evaluate effectiveness and inform future strategies.

* Content Collaboration: Collaborate with internal teams, including marketing, design, and product development, to brainstorm ideas, gather input, and ensure consistency of messaging and branding across all content channels.

* Content Curation: Curate relevant and engaging content from external sources, industry influencers, and user-generated content, sharing and reposting to enhance brand credibility and provide value to followers.

* Trend Monitoring: Stay informed about emerging trends, best practices, and new features in social media and content marketing, conducting research and experimentation to identify opportunities for innovation and growth.

About you
* Bachelor's degree in Marketing, Communications, Journalism, or related field.
* Proven experience in content creation, social media management, or digital marketing, with a strong portfolio showcasing creativity and storytelling skills.
* Proficiency in social media management platforms, content management systems, and analytics tools (e.g., Hootsuite, Buffer, Google Analytics).
* Excellent written and verbal communication skills, with a keen eye for detail and the ability to tailor messaging to different audiences and platforms.
* Strong understanding of social media trends, algorithms, and best practices across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
* Ability to work effectively in a fast-paced environment, managing multiple projects and deadlines while maintaining a high level of quality and accuracy.
* Creative thinking and problem-solving skills, with a passion for innovation and continuous learning in the digital marketing landscape.
What we offer
We offer a competitive remuneration package, including a 401k plan and comprehensive insurance coverage (health, dental, and vision). Enjoy the flexibility of working hours tailored to your needs and benefit from additional vacation time. As part of our commitment to employee well-being, we provide complimentary yoga and meditation classes to help you maintain a healthy work-life balance.
How to Apply
At Shine, we are dedicated to fostering a safe and inclusive environment where every individual can flourish. We achieve this by valuing talent, championing diversity, and promoting inclusion. We welcome applications from talented individuals of all backgrounds, abilities, and identities, regardless of how they identify.
If you believe you're a good match for this role, click the apply button above to submit your application. We look forward to hearing from you!