Who is Serotonin

Serotonin is the leading breakthrough marketing and communications partner for digital asset companies, working with the top businesses and entrepreneurs in the industry on brand positioning, media relations, content, growth marketing, and go-to-market strategy. We bring together a deep expertise in financial services, digital assets, and decentralizing technologies to help innovators tackle some of the biggest challenges facing business and society by building the next generation of products, services, and experiences. Serotonin offers competitive market compensation and a remote work environment.

About the role

Serotonin is actively seeking a proactive Paid Social / Community Growth Manager to become an integral part of our team, working in close partnership with our Director of Growth Marketing and the wider team. The ideal candidate will possess a strong passion for developing bespoke paid social growth strategies that align with client OKRs, exhibit speed and precision in campaign execution, and demonstrate superior analytical, organizational, and communication abilities. Importantly, the role demands proficiency in managing client relationships from initial engagement through strategic planning to the successful delivery of campaigns.

The role demands a blend of strategic insight, client engagement expertise, and hands-on implementation skills, enabling the successful translation of Social and Community growth strategies into tangible outcomes. The candidate will excel in organizing and communicating effectively, ensuring that projects progress smoothly from concept to completion. This position presents a distinct opportunity to collaborate with a mix of emerging and established Web3 companies, driving the development and implementation of impactful growth initiatives and fostering strong client partnerships throughout the journey.

Responsibilities

• Conduct swift evaluations, forecasts, proposals, and implementations of both crypto-native and traditional Paid Social programs and campaigns aimed at generating leads and meeting performance targets for agency clients via platforms such as Twitter, Meta, Instagram, LinkedIn, YouTube, TikTok, Reddit, and other emerging tools.
• Efficiently assess, forecast, propose, and implement Community Growth programs and campaigns to generate leads and achieve performance objectives for agency clients through platforms like Zealy, Layer3, Galxe, and additional emerging tools.
• Assume responsibility for the daily management of both Community Growth and Paid Social campaigns, encompassing activities such as campaign planning, setup, creative development, quality assurance, testing, measurement/reporting, and optimization across various platforms.
• Develop and oversee media plans, monitor budgets and forecasts, assess and enhance campaign performance, and identify new opportunities for agency client growth and expansion.
• Design and generate custom reports and data analyses by merging multiple datasets as necessary to obtain insightful perspectives on performance. Communicate key findings and recommendations to the team, leadership, and clients effectively.
• Employ a data-driven approach to campaign planning and management, including formulating hypotheses, conducting tests, optimizing ad expenditure, and enhancing efficiency.
• Stay informed on competitive market activities through research and analysis; keep abreast of changes, trends, and innovative strategies within social media platforms, and swiftly incorporate these insights into ongoing campaigns.
• Work collaboratively with various agency teams (such as PPC, content, SEO, creative/video design, and TV) to develop and manage integrated campaigns, analyze outcomes, and disseminate learnings across different channels and programs.

• Demonstrated experience in a high-velocity, results-driven marketing agency or business setting.
• Possess 3-5 years of digital advertising, paid media, and campaign management expertise, including at least 2 years dedicated to managing large-scale paid social campaigns (with budgets exceeding $100K/month) that have successfully driven lead generation or similar digital conversion outcomes.
• Established history of delivering successful growth results for a diverse range of clients and target audiences.
• Hands-on skill in creating and overseeing multiple campaigns across a variety of paid social media and digital advertising platforms.
• Extensive familiarity with growth and analytics tools, including but not limited to Google Analytics, Google Tag Manager, Sprout Social or comparable social analytics tools, Facebook/Instagram Ads Manager, Twitter/X Ad Manager, and Asana.
• Exceptional verbal, written, and analytical capabilities.
• An analytical thinker with an agile approach, showcasing a proven track record in enhancing response rates, campaign return on ad spend (ROAS), and overall program efficiency through strategies like A/B testing, conversion optimization, channel expansion, and creative design.
• Detail-focused with robust project management abilities, adept at juggling multiple projects simultaneously and prioritizing as needed. Proficient in using management tools like Asana for task coordination, tracking deliverables, and enhancing process efficiency across teams.
• Significant experience in managing paid campaigns within the blockchain/Web3 space.
• [Bonus] Experience living off crypto at any point or making significant contributions to a DAO.
• A preference for candidates who have experience collaborating with global teams.

• Competitive Salary
• Health Insurance - (US Only) 
• 401(k) - (US Only) 
• Remote Work Environment
• Mat/Pat Leave