SUMMARY & JOB DESCRIPTION

SEIU Local 1 is seeking a creative and versatile individual to add to its dynamic and energetic communications team. This individual will develop and manage Local 1’s online presence through its website, social media channels, and online branding efforts. The digital communications specialist will guide campaign work with a digital focus.

The preferred candidate should be well versed in digital and social media strategies, able to create and execute digital content campaigns through social media platforms, email campaigns, mobile texting and Local 1’s website. In addition to excellent writing, creative graphics, video, and storytelling skills, the individual is a critical thinker with the ability to promote campaigns, anticipate new opportunities and develop new digital communication methods and platforms.

KEY JOB RESPONSIBILITIES

• Plan, create a calendar, write, and edit social media and web content.
• Develop and manage paid advertising on Facebook, Google, and Twitter through effective targeting
• Generate website and social media traffic through effective digital techniques, while generating regular reports on engagement and growth activities in Local 1’s online platforms and communities.
• Write and edit digital and traditional member communication materials (i.e., event fliers, email and text message updates, newsletters, phone call scripts, postcards, videos, etc.).
• Help develop and deliver consistent messages with a digital focus for various audiences, including current members, workers uniting to form a union, the general public, media, politicians, etc.
• Draft press releases, media alerts and speaking points as needed.
• Perform other duties as required to support the department.
• Some travel is required.

JOB REQUIREMENTS

• B.A. or B.S. in Communications, Public Relations, English, Journalism, or related field.
• 3-5 years of digital campaign work experience or a combination of education and experience.
• Exceptional writing skills as well as excellent verbal and interpersonal skills.
• Two or more years in campaign communications, labor communications, community organizing, or other related experience.
• Familiarity with digital platforms, including EveryAction, WordPress, mobile texting or similar.
• Ability to learn online content management systems and online communications tools to deliver blast emails, text messages, etc.
• Experience with effective paid advertising on Facebook, Google, Twitter, and Instagram.
• Ability to understand and tailor messages to a specific audience.
• Proficiency in Adobe Creative Suite (Photoshop, InDesign), as well as all social media platforms and video editing programs.
• Experience developing or helping to develop and implement creative communications strategies.
• Ability to handle multiple projects simultaneously and meet established deadlines.
• Demonstrated commitment to social and economic justice.
• Fluency in Spanish or Polish a plus.

SALARY & BENEFITS

• Salary is competitive and negotiable (based on the Staff Union Contract).
• Full benefits package includes employer paid health insurance, a pension plan and paid vacation.
• Car and phone allowances, tuition reimbursement and other benefits.