Job Summary:

The Senior Manager, Sponsorship & Local Marketing is responsible for the company’s marketing sponsorship and local event strategies and activation. This includes multi-channel consumer-facing sponsorships and events, sports and entertainment partnerships, and off-premise scale events (Toyota / Save Mart 350, the California State Fair, major festivals, parades, rodeos and fair), and community-specific opportunities that drive brand resonance. The position partners with Merchandising, Marketing, Corporate Communications, and Retail Operations to ensure optimal delivery and awareness.

Key Responsibilities and Accountabilities:

•Develop strategy for all major and local marketing sponsorships and events that deliver against brand objectives and business needs and ensures maximum consumer awareness and exposure for the brand; develop and manage all marketing line items for all grand opening and rebrand stores.

•Work with CPG and external partners on opportunities to monetize and potentially co-brand events or sponsorships.

•Partner with TSMC Community Affairs and Social Media to improve and optimize community awareness for TSMC.

•Develop and maintain relationships with major sponsorship properties and negotiate partnerships to develop meaningful, win/win partnerships.

•Develop, manage, and maintain accountability for all line items in the annual sponsorships and events budget.

•Partner with and direct cross-functional teams to ensure consumer awareness and activation of sponsorships and events.

•Partner with internal Marketing teams on marketing plan development for all sponsorships & events.

•Ongoing evaluation of all programs and properties, making recommendations on additions and/or program retirements based on impact and strategic direction.

•Perform other duties as assigned