Position Title: Director of Marketing and Communications for Online Graduate programs
Position Type: Fixed Term (Fixed Term)
Salary Range:
$79,920 - 93,960 annually, commensurate on experience
Pay Frequency: Annual
A. POSITION PURPOSE
The Santa Clara Online Graduate Consortium Department needs a strategic vision for its marketing and communications external and internal operations in order to keep, faculty, staff, and students informed of online graduate programs, and bolster recruitment efforts. The purpose of this position is to provide this strategic oversight of our marketing and communications efforts.
The Director of Marketing and Communications reports to the Associate Vice Provost for Online Graduate Programs and provides leadership in the development and implementation of a comprehensive marketing and communications plan for online graduate programs. This position supervises the Assistant Director of Marketing and a Web Coordinator. This position works closely with the marketing departments in the schools and colleges and with the various marketing agencies. This position also builds partnerships throughout the university (e.g., University Marketing, the Office of Admissions) to fulfill the University's mission overall.
B. ESSENTIAL DUTIES AND RESPONSIBILITIES
Provide strategic vision and administrative leadership for the online graduate programs marketing and communications work (40%)
Lead the development and implementation of a comprehensive marketing and communications plan for the Online Graduate Programs to enhance SCU's brand and image and:
Increase visibility and recognition of our online graduate programs locally and nationally to increase enrollment (in collaboration with the various Assistant Deans of Graduate Programs).
Leverage emerging technology to enhance the visibility of SCU.
Oversee a cohesive brand-marketing approach for SCU's Online Education Space
Will oversee a cohesive brand-marketing approach for the institution's online education space.
Will direct in-house marketing teams across the University and various marketing agencies and ensure a brand concept to support various mediums as well as the distinctive qualities of each of SCU's online programs.
Work with the various marketing agencies on reporting, SEO search, ad placement and overall collateral. Ensure that reports are given to the Vice Provost of Graduate Programs and Associate Vice Provost for Online Graduate Programs.
Sits on the Vice Provost for Graduate Programs leadership team and assists with reports and metrics as needed.
Develop and maintain strong working relationships with SCU staff, faculty, and students, as well as colleagues across the university and in particular University Marketing and Communications.
Provide and implement a plan to continually review and revise as needed marketing content and develop opportunities for new advertising and materials as needed.
Develop, implement, and provide resources for marketing and communication efforts within the various online graduate programs (40%)
Oversee the Online Graduate Programs website and digital media presence.
Oversee development, design, and maintenance of existing web pages, creation of new web pages, and all related digital media by working with the Web Coordinator.
Serve as a resource to faculty and staff to create and edit web pages including content, images, links, structure, design, and functionality for the Online Graduate Programs websites.
Oversee the writing and editing of content to assure accuracy of information and consistency and adherence to style norms, a common marketing voice, and greater user satisfaction.
Create and maintain technical media for online marketing campaigns as necessary.
Oversee Online Graduate Programs Media Content Creation/Graphic Design.
Oversee development, design, creation, and maintenance of online graduate programs media content, including post-production work of video and photography.
Ensures the various email campaigns are effective and attracting students.
Work with Internal and External Partners to Evaluate and Establish Strategies, Solutions and Processes (15%)
Responsible for liaising with internal and external partners on a frequent basis to set and evaluate strategies, such as: graduate admissions, marketing teams, OPM partners, and external agencies. They will establish a culture of investment in marketing with school counterparts, such as determining costs of acquisition, and the investment (including research, marketing, recruitment, and discounting) necessary to find and enroll students.
Provides school partners with resources to effectively market their programs and establish a set of uniform Key Performance Indicators for marketing.
Will maximize ROI with non-OPM vendors while assuring that marketing efforts across all online programs — including search engine marketing (SEM) efforts- are coordinated and not in competition with each other.
Other Duties as Assigned (estimated 5%)
Complete special projects as assigned by the Vice Provost for Graduate Programs and Associate Vice Provost for Online Graduate Programs.
Serve on various committees and represent SCU at various functions.
C. PROVIDES WORK DIRECTION
Supervise, mentor, train, and oversee the Assistant Director of Online Marketing and Web Coordinator.
Prepare and communicate performance evaluations.
Provide guidance and opportunities for professional development.
D. GENERAL GUIDELINES
Recommends initiatives and implements changes to improve quality and services.
Identifies and determines cause of problems; develops and presents recommendations for improvement of established processes and practices.
Maintains contact with customers and solicits feedback for improved services.
Maximizes productivity through use of appropriate tools; planned training and performance initiatives.
Researches and develops resources that create timely and efficient workflow.
Prepares progress reports; informs supervisor of project status; and deviation from goals. Ensures completeness, accuracy and timeliness of all operational functions.
Prepares and submits reports as requested and required.
Develops and implements guidelines to support the functions of the unit.
E. QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The items below are representative of the knowledge, skills, abilities, education, and experience required or preferred.
This position requires the ability to effectively establish and maintain cooperative working relationships within a diverse multicultural environment.
Knowledge
Knowledge of strategies around marketing and communications and best practices.
Demonstrated ability to learn and apply new web design and development software and best practices.
Knowledge of digital media and strategic marketing practices including, but not limited to Twitter, Facebook, Instagram, Snapchat, Pinterest etc.
Foundational understanding of university wide marketing, communications, and media services and technology support systems to support faculty, staff and students of the School.
Understanding and support of the Jesuit tradition of education and a commitment to the fundamental values of service to others, community and diversity.
Skills
Excellent customer service skills especially working with faculty, students and staff from varying educational and cultural backgrounds and varying technical expertise.
Strong writing, editing, and design skills.
Must be fluent in current HTML Standards.
Must be fluent with Cascading Style Sheets.
Must be proficient in either Photoshop or Fireworks.
Basic JavaScript experience needed.
Experience with content management systems, specifically CommonSpot and Terminal 4, a plus
Abilities
Ability to lead a collaborative effort to develop strategic priorities.
Ability to work with faculty, staff, and students at all levels to achieve goals.
Demonstrated ability to manage projects and meet deadlines.
Ability to work independently and as a team member.
Skills in mentoring student employees.
Education
Bachelor's degree in communications, marketing, web design and development, management information systems or related field required. Advanced degree is preferred.
Years of Experience
Six or more years of relevant work experience in a college or university setting required.
F. PHYSICAL DEMANDS
The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. In accordance with the Americans with Disabilities Act, as amended, the California Fair Employment & Housing Act, and all other applicable laws, SCU provides reasonable accommodations for qualified persons with disabilities. A qualified individual is a person who meets skill, experience, education, or other requirements of the position, and who can perform the essential functions of the position with or without reasonable accommodation.
Considerable time is spent at a desk using a computer terminal.
May be required to travel to other buildings on the campus.
May be required to attend conference and training sessions within Bay Area or in- or out- of-state locations.
May be required to occasionally travel to outside customers, vendors or suppliers.
May be required to work outside of the normal 8-5:00 PM workday schedule and on weekends occasionally.
G. WORK ENVIRONMENT
The work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this job.
Typical office environment.
Mostly indoor office environment.
Offices with equipment noise.
Offices with frequent interruptions.
May include day and/or overnight travel to meetings and technology conferences. EEO Statement
​ Equal Opportunity/Notice of Nondiscrimination
Santa Clara University is an equal opportunity/equal access/affirmative action employer fully committed to achieving a diverse workforce and complies with all Federal and California State laws, regulations, and executive orders regarding non-discrimination and affirmative action. Applications from members of historically underrepresented groups are especially encouraged. For a complete copy of Santa Clara University's equal opportunity and nondiscrimination policies, see https://www.scu.edu/title-ix/policies-reports/
Title IX of the Education Amendments of 1972
Santa Clara University does not discriminate in its employment practices or in its educational programs or activities on the basis of sex/gender, and prohibits retaliation against any person opposing discrimination or participating in any discrimination investigation or complaint process internally or externally. The Title IX Coordinator and Section 504 and ADA Coordinator is Jenna Elliott, Interim Director of Equal Opportunity and Title IX, 408-551-3043, jrelliot@scu.edu , www.scu.edu/title-ix . Inquiries can also be made to the Assistant Secretary of Education within the Office for Civil Rights (OCR).
Clery Notice of Availability
Santa Clara University annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Santa Clara University report, please go to the Campus Safety Services website . To request a paper copy please call Campus Safety at (408) 554-4441. The report includes the type of crime, venue, and number of occurrences.
Americans with Disabilities Act
Santa Clara University affirms its' commitment to employ qualified individuals with disabilities within the workplace and to comply with the Americans with Disability Act. All applicants desiring an accommodation should contact the Department of Human Resources , and 408-554-5750 and request to speak to Indu Ahluwalia by phone at 408-554-5750 or by email at iahluwalia@scu.edu .
Santa Clara University annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Santa Clara University report, please go to the Campus Safety Services website . To request a paper copy please call Campus Safety at (408) 554-4441. The report includes the type of crime, venue, and number of occurrences.
jeid-ed703d775c29394cae5dafdb275b21cc