Position Title: Assistant Director, Marketing & Communications, Online Graduate Programs
Position Type: Fixed Term (Fixed Term)
Salary Range:
$58,520 - $67,260 annually; commensurate with experie
Pay Frequency: Hourly
POSITION PURPOSE
Reporting to the Director of Marketing & Communications, the Assistant Director of Marketing & Communications will play a key role in all SCU Online graduate programs marketing initiatives. The Assistant Director is responsible for planning, developing and implementing SCU Online's marketing strategies and activities through print, digital, web design, and social media, to effectively promote the University's image and online programs.
They will assist the SCU Online unit by overseeing project management and all communication across Santa Clara's 6 graduate schools and marketing vendors. Additionally, the Assistant Director will be responsible for managing social platforms, web coordination/development, asset creation for digital ads, & copywriting for social, web, and print.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Internal Communications
Produce, write, proof, edit and facilitate communications for SCU internal channels such as emails, meetings, & project management between SCU Online team & graduate school representatives.
Ensure that internal communication is clear and consistent – disseminating information, as needed, to all SCU Online constituents.
Oversee the master editorial calendar, as well as report unique news events as they arise.
Collaborate with University Marketing & Communications to meet deadlines and create branded assets.
2. Digital Platforms
Develop, implement and maintain web pages and websites, ranging from a specific event page to a department or center's site using HTML, T4, and WordPress. Working with the Director, drive web usability that evaluates website structure, content, and accessibility to ensure user-friendly customer journey.
Assist graduate school staff with updating and maintaining their websites.
Utilizing various graduate school social media channels, create assets (imagery, captions, etc.), and monitor campaigns to ensure optimal performance.
Develop and publish content on web pages, social media platforms, and more; identify and source appropriate visuals to support written content.
Ensure all SCU Online programs are using the latest social platform to interact and connect with current and former students, faculty & staff.
Assist in overseeing all school-specific social platforms when launching online programs. Ensure schools are using consistent messaging and dissemination of information throughout all mediums.
4. External Relations
In collaboration with the Director, market and showcase all emerging SCU Online programs to potential students.
Produce write, proof, edit and publish content (such as press releases) for all SCU Online initiatives and external channels.
Oversee relationships and communication with various marketing vendors.
Ensure marketing campaign data metrics are provided to SCU Online and review the ROI for all external relationships.
5. Marketing of SCU Online
In collaboration with Dir. of Marketing & Communication, design and lead marketing strategy plans for the promotion, recruitment, and growth of the school's online programs on the local, national and global stage.
Develop and implement marketing strategies alongside Director and school-specific representatives.
Facilitate web creation, web design, and user experience for emerging online program sites and landing pages.
Work directly with program directors to create, implement and execute marketing plans to support their goals across admissions, career services, and program management.
Document and promote successes of students, alumni, faculty, and online programming.
6. Other Duties as Assigned
PROVIDES WORK DIRECTION
Student employees
RECEIVES WORK DIRECTION FROM
Dir. of Marketing & Communications for Online Graduate Programs
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The items below are representative of the knowledge, skills, abilities, education, and experience required or preferred.
This position requires the ability to effectively establish and maintain cooperative working relationships within a diverse multicultural environment.
1. Knowledge
Interpersonal skills needed to work with individuals with a variety of skills and backgrounds Appropriate level of understanding of the importance of building strong internal and external relationships Strong customer service orientation Strong communication skills (spelling, grammar, oral and written communication) Professional and service oriented in approach to all contingencies
2. Skills
Graphic Design (Adobe Photoshop, Canva) Website development/design (T4, WordPress, HTML Email campaigns) Social Media strategies and communication software Digital Advertising Strategies (Paid social advertising, SEO/SEM/SERP) Project Management Learning and Content Management Systems
3. Abilities
Ability to work with administrators, faculty, staff and students Ability to work independently
4. Education and/or Experience
Bachelor's degree required in marketing, communications or related field, and 3 years of work experience required
PHYSICAL DEMANDS
The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. In accordance with the Americans with Disabilities Act, as amended, the California Fair Employment & Housing Act, and all other applicable laws, SCU provides reasonable accommodations for qualified persons with disabilities. A qualified individual is a person who meets skill, experience, education, or other requirements of the position, and who can perform the essential functions of the position with or without reasonable accommodation.
Considerable time is spent at a desk using a computer terminal.
May be required to travel to other buildings on the campus.
May be required to attend conference and training sessions within Bay Area or in- or out-of-state locations.
May be required to occasionally travel to outside customers, venders or suppliers.
WORK ENVIRONMENT
The work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this job.
Typical office and computer lab environment.
Mostly indoor office environment with windows.
Offices with equipment noise.
Offices with frequent interruptions EEO Statement
​ Equal Opportunity/Notice of Nondiscrimination
Santa Clara University is an equal opportunity/equal access/affirmative action employer fully committed to achieving a diverse workforce and complies with all Federal and California State laws, regulations, and executive orders regarding non-discrimination and affirmative action. Applications from members of historically underrepresented groups are especially encouraged. For a complete copy of Santa Clara University's equal opportunity and nondiscrimination policies, see https://www.scu.edu/title-ix/policies-reports/
Title IX of the Education Amendments of 1972
Santa Clara University does not discriminate in its employment practices or in its educational programs or activities on the basis of sex/gender, and prohibits retaliation against any person opposing discrimination or participating in any discrimination investigation or complaint process internally or externally. The Title IX Coordinator and Section 504 and ADA Coordinator is Jenna Elliott, Interim Director of Equal Opportunity and Title IX, 408-551-3043, jrelliot@scu.edu , www.scu.edu/title-ix . Inquiries can also be made to the Assistant Secretary of Education within the Office for Civil Rights (OCR).
Clery Notice of Availability
Santa Clara University annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Santa Clara University report, please go to the Campus Safety Services website . To request a paper copy please call Campus Safety at (408) 554-4441. The report includes the type of crime, venue, and number of occurrences.
Americans with Disabilities Act
Santa Clara University affirms its' commitment to employ qualified individuals with disabilities within the workplace and to comply with the Americans with Disability Act. All applicants desiring an accommodation should contact the Department of Human Resources , and 408-554-5750 and request to speak to Indu Ahluwalia by phone at 408-554-5750 or by email at iahluwalia@scu.edu .
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