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About Salesforce

We're Salesforce, the Customer Company, inspiring the future of business with AI Data CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

As a Multichannel Strategist, you will lead digital demand generation and remarketing for a suite of Salesforce products by leading and supporting world-class paid channel programs, such as content syndication, display advertising, and review site marketing.

Along with owning relationships with key content syndication vendors and programmatic partners, you will work cross-functionally with cloud strategists, field marketing, product marketing, integrated campaigns, adtech, operations, and media intelligence.

As a key member of the Media Lab, you will:

• Serve as in-house expert on everything content syndication - from relationship management and strategy to execution and reporting

• Partner closely with managed services team to ensure flawless execution of content syndication campaigns

• Manage budgets, target attainment, media strategy, campaign optimization, testing, performance KPIs, and overall content syndication roadmap

• Maximize every media dollar by monitoring, analyzing, and optimizing campaign performance

• Collaborate with cloud strategy counterparts to improve channel education and 1st/3rd party audience data usage to improve performance

• Provide regular campaign reports, updates, and optimization recommendations to the team's external collaborators

• Stay up-to-date on standard processes, industry trends, and strategies in the content syndication landscape

• Provide support to the display/programmatic channel owner

Requirements:

• Minimum 5 years driving business impact through digital demand campaigns, preferably within the B2B or SaaS industries

• Experience with content syndication programs, vendor management, and familiarity with programmatic channels, such as DV360, GDN, or MSAN

• Proficiency with cross-channel demand management platforms, such as Integrate

• Thrive in a fast-moving environment - e.g. agency or start-up experience - working autonomously, and owning programs from inception to completion

• Exceptional communication skills and a collaborative/team mentality

• Strong analytical thinker, driven problem solver, and a curiosity to understand the why as well as the what

• Proficiency in Excel and/or Google Sheets

• Proficiency using data visualization tools such as Tableau and Datorama

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