JOB TITLE: Multimedia Marketing and Communications PROPERTY: Hybrid DEPARTMENT: Sales & Marketing FLSA STATUS:ExemptPOSITION SUMMARY:As an integral part of the SageLife Marketing Team, the Multimedia Marketing and Communications position is responsible for designing and creating effective multimedia advertising and sales materials, including print and digital marketing collateral, digital assets, email marketing, social media content and oversight, website content, video development, sales presentations, and various assets that accurately represent both SageLife and its senior living community brands to meet desired marketing objectives.This role will apply detailed understanding of the SageLife senior living portfolio of communities and company knowledge to assist the marketing team in the coordination of multimedia marketing tactics that assist in executing the organization’s marketing strategies, in collaboration with sales, operations and marketing partners across the organization.These activities will fulfill the SageLife Mission and demonstrate the We Care Values and Sage Promises. OUR WE CARE VALUES Work as a Team Exceptional Service Always Commitment to the Sage Community Anticipate Residents’ Needs Respect for Residents, their Families and Each Other Exercise Common Sense SAGE ASSOCIATE PROMISELive the ValuesBe WelcomingBe HelpfulBe ConscientiousBe AccountableBe OpenTake Pride in My Work & Myself PRIMARY JOB DUTIES:Practice The Sage Way – We Care Values Work as a Team – Willingly cooperates, assists others and works collaboratively.Exceptional Service Always – Consistently provides excellent service to all residents and colleagues. Demonstrates the “culture of yes” in words and actions.Commitment to the Sage Community – Understands Sage Senior Living’s mission and lives the “We Care” core values. Does whatever it takes to get the job done.Anticipate Residents’ Needs – Ensures that Residents’ needs are met by proactively responding to care and service requests. Respect for Residents, their Families and Each Other – Ensures all interactions with Residents, Family Members and Colleagues are in a caring and non-judgmental manner. Demonstrates fairness, empathy, and compassion in actions and communications with others.Exercise Common Sense – Makes decisions based on Sage Senior Living Core Values, within one’s scope of job responsibility and what is best for residentsPractice The Sage Way – Sage PromisesLive the Values – Commit to and demonstrate the Sage Way and We Care principles in fulfilling the Sage Mission.Be Welcoming – Engage with visitors, guests, residents, and associates in a friendly and open manner.Be Helpful – Anticipate and work to resolve issues for residents and associates in a timely manner.Be Conscientious – Take initiative to identify and communicate issues.Be Accountable – Take responsibility for my words and actions. Document and communicate according to established procedures.Be Open – Receive feedback and training with an open mind and willingness to improve performance.Take Pride in My Work & Myself – Demonstrate my commitment to excellence, safety and cleanliness in all aspects of my work. Maintain a professional appearance and demeanor.Design and distribute various print collateral, advertisements, website/landing pages, presentations, and graphical elements such as illustrations, logos and other assets Provide strategic support for marketing communications and materials by executing design ideas and strategyWork in collaboration with Marketing and Sales team to develop clear branding and promotional materials for SageLife and its affiliated brandsCreate various forms of media content, including videos and audio recordings, blog posts, social media posts, e-newsletters, etcDevelop and deploy email marketing campaignsDevelop content calendars, social media graphics, and website content for all SageLife communitiesManagement and oversight of social media accounts for SageLife and its communitiesAssist with management of company websites for SageLife and its communitiesWorks to support and execute marketing communications and campaigns, develops/designs/writes marketing copy to promote products and focuses on production of digital and print promotional materialsCoordinate and oversee video projects from pre- to post-production to achieve engaging video content while maintaining brand integrityManage relationships with external agencies and vendors including but not limited to advertising and printing resourcesCollaborate with Marketing and Sales team to review, edit, and update collateral and sales resourcesMaintain consistency across the SageLife family of brandsServe as brand steward on visual brand identity standardsProvide creative direction on photo shoots and edit/retouch photosManage corporate photo libraryAssist with other projects as requested by SageLife leadershipPerforms other duties as assigned.QUALIFICATIONS Requirements:Bachelor's degree in marketing, communications, graphic arts, design, or related fieldMinimum 3 years of experienceProficiency with design software, specifically InDesign, Illustrator, and PhotoshopKnowledge of WordPress, HubSpot, SHERPA/ALINE CRM preferredFamiliarity with HTML preferredProficiency with video editing Willing to travel as business needs require (30%) to other office locationsWithin commutable distance of our PA & MD locationsExperience in senior living industry preferred, but not required Skills:Creative thinking with an excellent eye for detail.Understanding of marketing, production, website design, corporate identity, advertisements, and multimedia applications.Strong organizational and project management skills with the ability to handle multiple tasks simultaneously over a wide range of creative projectsPrecise attention to detailDemonstrate excellent time management and ability to meet deadlinesExtensive knowledge and experience with social media platforms and WordPress website content management systemExperience/comfort with various online media tools and software for content sharing, such as HubSpot, Emma email marketing, Vimeo, YouTube, etcAbility to work effectively and independently in a fast-paced environment, as well as be part of a successful teamExcellent verbal and written communication skillsPassionate about providing excellent customer service to both internal and external customersStrong computer skills necessary (understanding of Apple and Microsoft applications required)Ability to respond resourcefully and constructively to new demands, priorities, and challengesEffective and proactive problem-solving skillsPhotography/Videography skills essentialOccasional evening and weekend work may be required as job duties demand WORKING CONDITIONS & PHYSICAL REQUIREMENTS:Prolonged periods of sitting at a desk and working on a computer.Must be able to lift up to 15 pounds at times.