RSA Conference™ is the premier series of global events and year-round learning for the cybersecurity community. RSAC is where the cyber industry converges to discuss the latest threats across the globe and have access to the experts, unbiased content and ideas that help enable individuals and companies advance their cybersecurity posture and build stronger and smarter teams. RSAC is the ultimate marketplace that help industry professionals discover how to make their companies more secure while showcasing the most enterprising, influential and thought-provoking thinkers and leaders in cybersecurity today. As the largest gathering place for cybersecurity professionals, we aspire to be the world’s premier Cyber Community that provides services across the cyber eco-system including a digital platform that supports community networking, training, high level research, data analysis, content resources and much more. As part of our ongoing evolution, we are looking to hire a Principal Marketing Data Analyst. This role will be a critical part of the Marketing team.Your ResponsibilitiesWe are seeking a proven Database Analyst that can support the marketing team by providing data driven insights regarding markets, competitors, and campaign effectiveness. Reporting to the Director of Marketing Operations, this role will be responsible for maintaining, enhancing, and executing a comprehensive marketing analytics strategy and tracking program. This position will provide analysis on a formal and ad hoc basis using standardized and automated reporting with the objective of measuring performance and supporting business decisions, often providing analysis and visualization of large data sets. In addition, they will be responsible for monitoring, administering, and streamlining our existing databases to improve user experience, marketing efficiency, and regulatory compliance.

• Provide business analytics for marketing.
• Work with stakeholders to understand their unique challenges, translate those challenges into data problems, and then provide insight back to the business based on a quantitative perspective.
• Summarize analytical results, drawing out key learnings, making recommendations and presenting to key stakeholders in a clear and precise manner.
• Define data requirements with marketing leadership for modelling and automation projects.
• Lead the effort to eliminate data waste from and improve interoperability between our systems.

• Demonstrated ability to analyze and visualize diverse data sources such as search, email, social, transactions, and website behavior.
• Conducted advanced attribution modeling across channels and user journeys.
• Performed clustering and cohort analysis for market segmentation and product initiatives.
• Written ad-hoc queries for customer segmentation and reporting.
• Assisted in maintaining data documentation and transformation processes.
• Utilized Google Analytics 4 and Google Tag Manager for complex implementations.
• Created visually compelling dashboards using Tableau.
• Experience with Tableau Data Management and Prep Conductor is a plus.
• Managed data lineage, quality, and governance.
• Been proficient in Jira for project management.
• Led projects and vendor management.
• Built cross-functional relationships.
• Displayed strong interpersonal skills and global perspective.
• Advocated for workplace inclusion and social responsibility.

• Competitive salary, benefits, and perks for all full-time employees
• Employer-subsidized medical, dental and vision insurance
• 401K retirement employer match
• Home office equipment stipend and monthly technology stipend
• Thirteen paid holidays per calendar year
• Unlimited personal time off
• Annual employee bonus dependent upon overall company and personal performance
• Annual company-wide offsite

• We are a fully remote team operating across the United States, giving our employees the flexibility to work from wherever they choose.
• Our team is passionate and results-oriented, striving to achieve excellence in everything we do.
• We strongly believe in creating an inclusive environment that values diversity and encourages our team members to share their unique perspectives.
• We recognize that by collaborating and working together, we can achieve our goals faster and more effectively.

• Adaptability: In our ever-changing world, we innovate through determination, creativity and resourcefulness.
• Community: We bring people together and build trust by embracing the unique thoughts and perspectives of others with kindness and respect.
• Excellence: Because we are where the world talks security, we have the highest expectations of ourselves and our partners.