Job Description
The Digital Marketing Specialist is an important cross-functional digital marketing team member. The Specialist is responsible for developing and executing digital channel programs for ABS Group Consulting Services. The Specialist will use their expertise to increase brand awareness, create a robust community of clients through social media, promote company products, services, or events, and drive prospect conversions. The Specialist role coordinates and publishes content to multiple digital channels to elevate the ABS Group Consulting brand to customers and clients.
What You Will Do:

• Coordinates and publishes content on multiple digital channels, such as the corporate website and social media.
• Publishes email campaigns, press releases, blog posts, paid display/search advertising, and interactive media to drive compelling customer-facing experiences and elevate the ABS Group brand.
• Collaborates closely with the Digital Marketing team to establish timelines for digital campaigns.
• Provides cross-functional digital marketing support for the corporate website, content management system, and email marketing.
• Innovates with new digital marketing tools and tactics to offer compelling content, media, or digital channels.
• Adheres to digital privacy compliance regulations on projects.

What You Will Need:
Education and Experience

• Bachelor's degree in Business, Communications, Advertising, or a related field.
• At least three years of experience related to communications or public relations.
• Hands-on experience using enterprise, enterprise marketing automation software, Adobe Creative Suite, Photoshop, webinar platforms, and enterprise content management systems.

Knowledge, Skills, and Abilities

• Understanding key industry drivers and changing buyer needs in B2B marketing (Lead generation, lead nurture).
• A sound working knowledge of MS Office elements is required.
• Expertise in creating Excel reports and PowerPoint presentations to communicate metrics and ROI.
• Strong interpersonal and team skills.
• Ability to learn the ABS Health, Safety, Quality, and Environmental Management Systems.

It Would Be Nice If You Had

• Google AdWords certification or Google Analytics certification is preferred.
• Experience with SEO, Google AdWords, Google Analytics, or enterprise content management systems is preferred.

Reporting Relationships:
This role reports to the Digital Marketing Manager and has no direct reports.
Working Conditions:
The work environment will primarily be an air-conditioned office setting requiring the employee to sit for prolonged periods while concentrating on a computer screen. The team member may assist with various tasks, including filing and talking.
About Us
We set out more than 160 years ago to promote the security of life and property at sea and preserve the natural environment. Today, we remain true to our mission and continue to support organizations facing a rapidly evolving seascape of challenging regulations and new technologies. Through it all, we are anchored by a vision and mission that help our clients find clarity in uncertain times.
ABS is a global leader in marine and offshore classification and other innovative safety, quality, and environmental services. We're at the forefront of supporting the global energy transition at sea, the application of remote and autonomous marine systems, cutting-edge technical solutions, and many more exciting advancements. Our commitment to safety, reliability, and efficiency is ever-present, guiding our clients to safer and more efficient operations.
About Our Benefits
ABS Group proudly offers a variety of industry-leading benefits designed to enhance the life and well-being of our employees and their families. These benefits include, but are not limited to, medical insurance (PPO and HD), dental and vision insurance, Health Savings account (HSA), Flexible Savings Account (FSA), life insurance, accidental death and dismemberment insurance, disability leave programs, parental leave program, paid holidays, and paid vacation time. The Company provides an Employee Assistance Plan (EAP) that offers additional support in personal wellness, including work-life services. ABS Group also offers a 401K plan with a generous company match, subject to plan requirements.
Equal Opportunity
The ABS Group of Companies is committed to the equal employment opportunity of its employees and prohibits discrimination against any employee or qualified applicant based on race, color, creed, religion, national origin, sex, gender identity, age, disability, marital status, sexual orientation, citizenship status or veteran status, or other non-work-related characteristics that may be protected under the law of the Federal Government or specific state employment laws.
Notice
ABS and Affiliated Companies (ABS) will not pay a fee to any third-party agency without a valid ABS Master Service Agreement (MSA) authorized and signed by Human Resources. Any resume, CV, application, or other forms of candidate submission provided to any employee of ABS without a valid MSA on file will be considered property of ABS, and no fee will be paid.
Other
This job description is not intended, and should not be construed, to be an all-inclusive list of responsibilities, skills, efforts or working conditions associated with the job of the incumbent. It is intended to be an accurate reflection of the principal job elements essential for making a fair decision regarding the pay structure of the job. #ogjs