About Rocket Lawyer

We believe everyone deserves access to affordable and simple legal services.

Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America, South America, and Europe, Rocket Lawyer has helped over 30 million people create over 50 million legal documents, and get their legal questions answered.

We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company’s history, to capture audiences worldwide. We are expanding our team to take on this challenge!

About the Role

Rocket Lawyer is looking for a Paid Search Marketing Manager who is passionate about driving consumer acquisition via strategy, implementation, and execution of high volume paid search campaigns.

This role reports into the VP of Performance Marketing and the ideal candidate brings their knowledge of the ever-changing SEM space, their data-driven mindset and combines it with their creative problem solving and attention to detail to maximize the value of our investments in order to profitably deliver growth. 

In this highly visible role, the successful candidate is Rocket Lawyer’s subject matter expert (SME) of this critical acquisition channel—providing the day-to-day functional guidance to agency partners for timely, quality execution as well as the strategic insights to inform the go-to-market strategies for new and add-on products and services. As SME, this person deeply owns their channel’s numbers while understanding its role in the full customer journey. 

The candidate will successfully balance achievement of today’s goals with also moving the program forward in its adoption and application of best practices necessary to maximize profitable growth into the future.

A Day in the Life

• SEM strategy - Drive strategy and implementation of Paid Search across multiple search engines. Provide oversight of paid search campaigns, keyword development, ad groups and spend objectives
• Agency management - Demonstrates best practices for using an agency for execution of campaigns
• Go-to-market strategy - This role plays a part in informing new go-to-market strategies and how Search fits into an integrated strategy; inclusive of the necessary research
• Communications - Excellent at using data to tell stories and inform decision making; comfortable at talking about search marketing practices with executive audiences
• Data and MarTech - Familiar with conversion tracking set up, google tag manager, and other data sharing necessary for search program optimizations. Familiar with marketing attribution and has experience evolving a company’s culture to make the shift to adopting more advanced attribution methods and tools.
• Campaign optimizations - Craft compelling search copy, inform landing page content, perform regular audits and manage an ongoing roadmap of A/B testing
• Audience management - Manage marketing strategies using customer segmentation and touchpoints in the user journey
• Size of budget - Has experience managing a robust paid search program in a high budget $$$ capacity
• Integration of SEM & SEO - Desirous of applying an integrated strategy for paid and organic search. Works cross functionally in a proactive manner to optimize how Rocket Lawyer shows up on the SERP for strategically important keywords.
• Google/MSN suite of products - Familiar with Search, YouTube, GDN, Performance Max, Demand Generation, retargeting and various ad products under the Google and MSN umbrella

• 5-7 years of direct and relevant performance marketing experience with an emphasis on Paid Search, 7 years of total marketing experience. 
• Have an understanding across critical areas of Digital Marketing that including Display, Video, Audio, Social channels
• An SME in the paid search field and comfortable being the voice of this channel in the organization. 
• Experienced user of Google Adwords, Google Analytics, and various advertising platforms 
• Deep familiarity with all performance marketing metrics including CPL, CPA, CPC, CPM, LTV, and ROAS
• Strong understanding of attribution analytics. Define, drive, and measure KPIs for all initiatives.
• Exceptionally detailed-oriented, with a high bar for excellence in every deliverable 
• Excellent project management skills to balance multiple priorities and meet deadlines
• Advanced oral/written communication and interpersonal skills 
• Strong Excel/Google Sheets skills with experience building pivot tables and graphs to tell data driven stories and inform decision making

• Comprehensive health plans (including Medical, Dental and Vision insurance for full-time employees)
• Unlimited PTO
• Competitive salary packages
• Life insurance
• Disability benefits
• Supplemental Optional Life Insurance Benefits
• FSA Options Optional
• HSA with Company Match
• 401k program with Company Match
• Fertility Assistance and Planning options
• Gympass & Classpass fitness platforms
• Comprehensive Pet Insurance options
• Financial Wellbeing & Student Loan Program access
• Access to additional Mental Health & Wellbeing resources
• Pre-tax Commuter/Transit Benefits
• Employee referral program
• Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates

Rocket Lawyer is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, status as an individual with a disability, or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses.

All your information will be kept confidential according to EEO guidelines.

You may request reasonable accommodations by sending an email to hr@rocketlawyer.com.