A growing landscape servicing company is seeking a talented and innovative Marketing and Social Media Specialist to develop and implement marketing strategies that will strengthen the brand's market presence and boost company profits. This is a project-based role that involves strategizing, planning, and creating engaging content across various marketing platforms.As the Marketing and Social Media Specialist, you need to develop marketing plans, execute campaigns, and use growth strategies to increase brand awareness and customer acquisition. Finding areas of focus and which audiences to market those to, as well as assisting with brand awareness and consistency, will be key for this role. This also includes meticulously tracking analytics, engaging with the online community, and seeking out new social media avenues and ways of connecting with audiences. Key Responsibilities:1. Design, create, and manage promotions, email marketing and social ad campaigns.2. Develop marketing strategies for new and existing products and services.3. Analyze key metrics and tweak strategy as needed.4. Craft engaging, brand-forward content for various social media platforms.5. Monitor and manage all social media platforms, responding to comments, and fostering a positive community.6. Engage in industry-related conversations on various social media platforms.7. Use the latest digital tools and applications to track and monitor social media trends.8. Report on web traffic from all social media.9. Develop marketing plans with set objectives, target key audience, tone of communication, messaging, and tactics.