Robert Half is looking for a well versed eCommerce Manager for one of their Manufacturing clients. This position is responsible for the strategic development and implementation of overall E-Commerce sales and customer development strategies for DTC platform. Duties: • Achieve sales targets, oversee key performance indicators (e.g., traffic, conversion, AOV) optimizing P& L/budget, as well as monitoring and providing tracking reports. • Manage outside partners and agencies that support key e-commerce strategies, such as reviews, unauthorized seller monitoring, and digital advertising. • Analyze site metrics and develop tests to improve conversion rates, owning the site conversion funnel and improving on AOV and other performance metrics. • Partner with other team members to ensure pricing is optimized. • Develop campaign planning tools that track online KPIs and the success of marketing events. • Manage online SKU portfolio, including site images, videos, and content, maximizing SEO on website platform. • Work with internal creative teams on digital ad A/B testing, measuring results and improving future campaigns. • Understand brand target audiences and use profiles to drive sales with like consumers. • Ensure long-term and sustainable growth by applying data driven decisions that deliver foundational excellence, innovative thought leadership, and scalable process in an often-ambiguous environment. • Drive YOY growth through consumer acquisition and retention strategies, mapping and delivering key messages throughout the customer journey. • Manage e-commerce syndicated data and utilize key findings to drive business growth. • Work with external resources on technical aspects of the site, including maximizing SEO. • Drive site experience with consistent messaging across website platforms. • Other duties as assigned.