Robert Half is seeking a knowledgeable and experienced Digital Marketing Specialist. The client is looking for someone who can efficiently maneuver the ins and outs of marketing strategy, analysis and campaign execution while keeping tight control of the bottom line. A customer-first mindset and experience improving online customer experiences, implementing marketing technology solutions, and following inbound marketing practices are also requirements of the job. If you're detail-oriented and have strong decision-making and interpersonal skills, we want to hear from you!This position will be responsible for the strategic planning and implementation of all digital initiatives that support the sales strategy and marketing plans for our client. You will oversee the company's brand image and voice through the development of strategies and content across the digital landscape of owned sites, social media, partner platforms and paid media, with support from the Marketing Manager.Your responsibilities- Share thought leadership and recognize insights and trends with executive leadership- Work on new tests and strategies to optimize spend and performance of paid digital campaigns- Track digital marketing campaigns and prepare reports- Assist with other project tasks related to print, direct mail and data management as needed- Plan and execute digital marketing initiatives based on the sales and marketing strategy to meet objectives in customer acquisition, growth and retention, and reactivation- Maintain project status and timeline for digital projects, communicating updates regularly- Collaborate with technology and creative vendor partners in order to meet expectations on budget, deadlines and brand compliance- Develop creative landing pages, blog posts and SEO in order to improve the company's website- Support updates of the online customer portal to improve user experience- Create content that will engage the company's customers and partners- Develop and maintain the company's social media presence- Enhance job knowledge by taking advantage of educational opportunities and reading trade publications02720-0012937773