Summary: Regional PR/Advertising Manager will be responsible for all areas of advertising, traditional media and public relations including, but not limited to: direct mail, media buys, internal signage, promotional collateral, development of marketing plans, entertainment collateral and anything else in relation to PR/Advertising.

Engagement Expectations:

We believe that team member engagement is the basis for a great culture and superior guest service. During every interaction, we display three behaviors:

• Smile, display energy and open body language
• Proactively greet team members and guests, initiating interaction to provide service
• Always use a positive parting remark to end the conversation

Essential Job Functions:

• Manages the coordination and placement of both internal and external collateral and communication.
• Regional PR/Advertising Manager will be responsible for all areas of advertising including, but not limited to: direct mail, traditional media buys, internal signage, promotional collateral, entertainment collateral
• Responsible for handling all on site and off site public relations events in coordination with PR firm.
• Participates in budget development, monitors traditional advertising and media buy costs, and ensures budgetary compliance.
• Work closely with Regional Digital Marketing and Innovation Manager to ensure all advertising is consistent across all digital media platforms.
• Oversees all outside partners including PR firm, advertising and media agencies and ensure all coordinate and work closely on all projects to ensure business goals are met.
• Work day to day with media buying agency ensuring all traditional media is strategically placed while staying within budget as well as new opportunities to grow the Rivers’ brand message.
• Work with all outside partners including local sports teams and business partners to ensure Rivers’ brand is consistent and staying relevant within the appropriate area as well as ensuring all partnership relationships stay intact.
• Collaborate with other departments in regards to overall advertising needs and goals.
• Work closely with all marketing managers as well as the food and beverage teams to ensure all advertising elements are met within the appropriate area including creation of direct mail, outside events, etc.
• Attend and participate in off property functions and events as assigned.
• Ensure all brand standards are held to all areas of the casino.
• Takes all steps necessary to ensure the advertising is placed strategically and cost effective
• Develop a strategy and maintain operational procedures to ensure maximum timeliness of jobs and cost effectiveness.
• Contributes to department’s effectiveness by identifying short-term and long-range issues and goals that must be addressed; providing information and recommending options and courses of actions; implementing directives, ability to create and make presentations both written and oral.
• Outstanding organizational skills are a must, as is the ability to actively manage and prioritize multiple projects simultaneously. Must thrive in a fast-paced, fluid environment.
• Candidate must be highly proficient in copywriting and editing proofs for collateral.
• Strong desire to take accountability and have their performance measured on contribution to business results.

Qualifications:

• Bachelor Degree in Marketing or Public Relations and/or five (5) years supervisory or
• management experience in casino advertising preferred.
• Self-assurance, resilient and tenacious
• Self-awareness, genuine understand of personal strengths and weaknesses
• Range of influence, inspire confidence, be authentic, build and leverage a powerful internal and external network.
• Understand how to get things done and when to involve others in decisions.
• Strong communication skills, both written and oral, in English.
• Ability to maintain confidentiality.
• Ability to successfully fulfill the pre-employment process
• Ability to work flexible shifts and days of the week including holidays
• Ability to obtain and maintain all necessary licensing

Physical and Mental Demands:

• Regularly required to see, talk and hear; use hands to finger, handle, or feel and reach with hands and arms; stand and walk.
• Must occasionally lift and/or move up to 25 pounds.
• Frequently required to stoop and kneel.
• Ability to interact with others while maintaining a courteous and positive demeanor.