Summary: Supervises in the coordination of distinct areas of the marketing department, including developing marketing plans, loyalty marketing, relationship marketing, advertising, digital marketing, and action plans for identified targets of opportunity that clearly define objectives, goals, schedules and action assignments for the PA bricks & mortar properties.

Engagement Expectations:

We believe that team member engagement is the basis for a great culture and superior guest service. During every interaction, we display three behaviors:

• Smile, display energy and open body language
• Proactively greet team members and guests, initiating interaction to provide service
• Always use a positive parting remark to end the conversation

Essential Job Functions:

• Responsible for day to day communication and serving as main contact with advertising agency as well as responsible for day to day communication and serving as main contact with outside print vendors for all collateral.
• Works closely with Regional PR/Advertising Manager to ensure all outside agencies are kept informed on promotions and overall business and work cohesively with each other to ensure all advertising projects are meeting the overall goal.
• Develops promotional themes, writes copy, and edits/proofs promotional collateral, direct mail, radio, TV and all other advertising elements.
• Responsible for furthering promotional and brand messaging among several media including but not limited to: digital, radio, TV, print, internal and external.
• Ensures projects are meeting established timelines as well as working directly with Regional PR/Advertising Manager to ensure within the allotted budget.
• Responsible for all advertising, direct mail, and marketing for external departments.
• Works closely with Regional PR/Advertising Manager on coordination for production, events, public/community relations and advertising.
• Develop and implement digital media and advertising campaigns. Campaigns shall include creative, building of content, building digital advertising using audience targets and refine to optimize results & track performance relative to campaign goals in addition to all advertising elements of the specific campaign.
• Participates in monthly budget development, monitors media and advertising costs.
• Demonstrate outstanding organization skills to actively manage and prioritize multiple projects simultaneously, all while in a fast-paced, fluid environment.
• Develop and maintain marketing strategies to meet organizational objectives.
• Contributes to department effectiveness by identifying short-term and long-range issues and goals that must be addressed; providing information and recommending options and courses of actions; implementing directives.
• Be accountable and have performance measured on contribution to business results.
• Effectively manage department personnel through planning, hiring, directing, and assigning work; address Team Member complaints and resolve conflicts, provide coaching, counseling and disciplinary action as needed as well as evaluate Team Member performance through company approved evaluation process.
• Ensures proper training of team members, including maintaining and creating SOP’s and departmental procedures.
• Responsible for completing payroll and submitting in a timely manner.
• Maintain adequate staffing levels to ensure coverage.
• Responsible in the handling of guest complaints in a prompt, courteous, and professional manner.
• Performs all other duties as required.

Qualifications:

• Bachelor Degree in Marketing or Public Relations preferred
• 3 years’ casino marketing or equivalent experience preferred
• Proficient in Adobe Design Suite including Adobe InDesign and Photoshop as well as LightRoom
• Proficient in Microsoft Office and Google Suite.
• Requires excellent writing and grammatical skills.
• Range of influence, inspire confidence, be authentic, build and leverage a powerful internal and external network.
• Ability to successfully fulfill the pre-employment process
• Ability to work flexible shifts and days of the week including holidays
• Ability to obtain and maintain all necessary licensing

Physical and Mental Demands:

• Regularly required to see, talk and hear; use hands to finger, handle, or feel and reach with hands and arms; stand and walk.
• Must occasionally lift and/or move up to 25 pounds.
• Frequently required to stoop and kneel.
• Ability to interact with others while maintaining a courteous and positive demeanor.
• Ability to work in a noisy and smoky environment