Summary: Manages and oversees all Direct Mail campaigns and Marketing analytic reporting in order to sustain, maximize and grow customers in order to meet and exceed financial goals for the PA bricks & mortar properties. Responsible for hotel yield and revenue management for The Landing Hotel and Riversuites.

Engagement Expectations:

We believe that team member engagement is the basis for a great culture and superior guest service. During every interaction, we display three behaviors:

• Smile, display energy and open body language
• Proactively greet team members and guests, initiating interaction to provide service
• Always use a positive parting remark to end the conversation

Essential Job Functions:

• The Regional Database Manager is responsible for the development and implementation of database marketing initiatives that serve to attract new customers as well as retain and grow existing customers.
• Complimentary privileges within prescribed limits in accordance with the approved Comp Matrix.
• Responsible for the daily review and execution of updating hotel rates for the PA casino hotel properties.
• Ability to create offers and move patrons into groups for respective offers.
• Responsible for the development and implementation of strategic marketing goals in order to achieve and surpass budgeted expectations.
• Responsible for developing the Senior Database Analyst and the Database Marketing Specialist in the strategic implementation of all marketing programs.
• The Regional Database Manager executes all aspects of data related activities and administers the production of direct mail and player lists.
• Oversees all database marketing projects to ensure accuracy and integrity of all offers, customer lists and customer records. Evaluates and inputs all marketing customer list requests.
• Evaluates effectiveness of database marketing efforts and makes recommendations.
• Assists in the development and execution of effective prospect and retention marketing programs for the property.
• Maintains current operating knowledge of necessary system functions to effectively coordinate database marketing projects.
• Accurately tracks redemptions of all database marketing programs.
• Produces timely analysis reports to determine profitability of Marketing programs.
• Adheres to all regulatory, company and department policies and procedures.
• Responsible for assisting in developing in accordance with established policies, procedures and controls.
• Research, analysis and development of new systems for revenue growth throughout the casino environment.
• Works with multiple departments to monitor and identify areas in which IT systems can be implemented to reduce labor costs, increase customer satisfaction, and increase revenue.
• Researches competitor’s usage of technology, as well as new technologies that may be of interest to the casino.
• Develop queries and procedures to extract and communicate required information.
• Utilize MS Access, MS Excel, Cognos, Oracle or another SQL client to add functionality to developed systems.
• Use existing databases to create reports and answer key questions about guest activity such as inquiries regarding demographics, profitability, program redemption, etc.
• Creates and presents Return on Investment spreadsheets.

• Participates in marketing functions as required.
• Develops and presents databases marketing plans and budgets.
• Ability to work with minimal supervision, be detail and result-oriented, maintain a high level of accuracy and integrity, and have excellent time management skills.
• Maintains confidentiality of customer information.
• Ability to create, read, analyze and interpret financial reports and marketing analysis reports.
• Work closely with related departments to manage and utilize the customer databases to consistently yield the most profitable mix of business.
• Develop, provide and utilize data driven decisions and efficient data extraction.
• Provide solid project management skills to manage multi-faceted, complex direct-marketing programs with both internal and external vendors/agencies.
• Performs other related duties as assigned.
• Works closely with Slot Departments/Hosts, Table Games, Players Club, F&B, IT, Accounting and direct mail vendors.
• Analyzes customer and group trends and provides monthly reports.
• Coordinates the data production of all direct mail and email pieces and ensures that vendor/support is equipped with all of the data related information necessary.
• Provides training as assigned for employees. Provides systems training related to promotions, special events and on-going promotions.
• Fields patron complaints when they become issues or inquiries.
• Programming languages (C , Visual Basic, Java and SQL) helpful along with experience using relational databases (Access, SQL Server), Showcase and general financial analysis.
• Thorough knowledge and understanding of player tracking and analysis system

Qualifications:

• Proficient in creating, analyzing and interpreting data and financial reports including but not limited to SQL, Tableau, Discoverer, Microsoft Access and Excel and other data visualization tools required.
• Bachelor’s degree in Marketing or Information Technology and/or appropriate database marketing/casino experience.
• Minimum 3-5 years of experience at the supervisory/managerial level in Marketing
• Ability to successfully fulfill the pre-employment process, including licensing
• Experience with quantitative analysis and/or statistics, and skilled in reporting and data visualization software, with strong presentation skills.
• Prior experience in developing and maintaining revenue goals
• Proven leadership qualities with the ability to focus on results
• Excellent organizational and project management skills; experience with Microsoft Office programs and Google suite programs; superior oral, written and interpersonal communication skills; ability to function both independently and in a team-oriented unit.
• Excellent interpersonal skills and the ability to quickly evaluate alternatives and decide on a plan of action
• Ability to work with minimal supervision, be detail and result-oriented, maintain a high level of accuracy and integrity, and have excellent time management skills
• Ability to work flexible shifts and days of the week including holidays

Physical and Mental Demands:

• Regularly required to see, talk and hear; use hands to finger, handle, or feel and reach with hands and arms; stand and walk.
• Must occasionally lift and/or move up to 25 pounds.
• Frequently required to stoop and kneel.
• Ability to interact with others while maintaining a courteous and positive demeanor.