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Field Marketing Manager
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$120k-158k (estimate)
Full Time 1 Week Ago
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Renewal by Andersen is Hiring a Field Marketing Manager Near Boston, MA

Description & Requirements

ANDERSEN CORPORATION SUMMARY:

We're focused on bringing more light into people's lives by helping them create healthier, happier spaces to build memories and do what they love. This applies to our team, too. By celebrating our differences and embracing a positive work-life balance, we are recognized as a Yellow Ribbon company, one of Forbes Magazine's 2021 "America's Best Large Employers" and a "Best Employer for Diversity." As a 2021 Energy Star Partner of the Year, Andersen is also committed to environmental health and sustainability. No matter what your role, you'll have the opportunity to make a difference. ROLE SUMMARY: Jointly with Non-Traditional Marketing Manager and CORO leadership, develop non-traditional marketing strategies and tactics for all CORO locations. Manage assigned location(s) to result in cost effective lead generation that drives sales, achieves the annual operating plan, maintains CPLI and COM% with established benchmarks and is consistent with company brand and culture including sourcing, screening, and interviewing candidates. PRIMARY RESPONSIBILITIES: * Jointly with Non-Traditional Marketing Manager and CORO leadership, develop non-traditional marketing tactics for their CORO location(s) that result in effective lead generation that drives the sales process, achieves the annual operating plan, maintains CPLI and COM% with established benchmarks and is consistent with company brand including sourcing, screening, and interviewing candidates. * Define and promote the adoption of tested and effective common methods and processes for lead qualification. Embodies and trains to the Renewal by Andersen Methodology in all Non-Traditional lead generation teams within their location. * Ensure that Renewal by Andersen employees and outsourced personnel are effectively trained in event, home show, RSVP, proximity, and showroom/retail marketing. * Assess the effectiveness of lead generation efforts, identify, and provide coaching and feedback on proven best practices to local CORO marketing leadership for assigned location(s) * Analyze trends and results of lead generation by assigned location(s); recommend overall corrective actions and opportunities to maximize assigned location(s) sales. * Manage, develop, coach and provide feedback to the position's direct reporting staff * Identify and resolve directional conflict between Renewal by Andersen corporate departments and the field location(s) * Become embedded in all other aspects of the company-owned retail operation (including in-home selling, installation, operations, and customer service) to fully understand their impact on the customer experience. * Interviewing, hiring and performance management of CORO Non-Traditional Marketing Managers and all Non-Traditional staff in assigned location(s). Manage, develop, coach and provide feedback to the position's direct reporting staff * Other duties as assigned by supervisor. DIRECTION OF OTHERS: * Direct supervision of all Non-Traditional Marketing Managers in their location(s). * Responsible for collaborating with corporate marketing staff and for influencing non-traditional marketing tactics of CORO branch general managers and sales managers to drive performance. QUALIFICATIONS AND SKILLS: * Bachelor's degree in business, MBA preferred, or an equivalent combination of education and experience. * Minimum of five years of sales and marketing experience, including a minimum of three years' experience in an organization with direct-to-homeowner sales. * Demonstrated understanding of event or door to door marketing, presentation, and promotion as primary tools for lead generation and qualification. * Demonstrated ability to work semi-autonomously and to influence marketing tactics of company-owned locations and independently owned affiliates. * Availability to travel 10%-30% to RbA locations nationwide. * Ability to develop, coach and lead others. * Ability to work with all levels and types of people and to appreciate diversity. * Excellent analytical and problem-solving skills. * Excellent presentation and writing skills. CULTURE AND BENEFITS: "Be Orange. Be You" is how we express our belief that by embracing our differences and empowering you, we'll be a stronger team able to accomplish what otherwise wouldn't be possible. This Orange spirit has helped us become the #1 innovative window and door brand* and the one homeowners love the most.** It's also why we're committed to supporting you to approach each day with a bright outlook. Benefits include, and are not limited to: * Medical/Dental/Vision/Life Insurance * Health Savings Account contributions * Paid holidays plus PTO * 401(k) plan & contributions * Professional development and tuition reimbursement opportunities * Charity contributions * Nationwide career opportunities We look forward to seeing how your unique skills, background and experiences will inspire our team and help us continue to be the leader we are today. In 2024, Andersen has set a profit-sharing target of $4,000 per eligible employee, prorated as appropriate. Profit sharing will be paid out in quarterly installments to provide eligible employees with payments throughout the year, with payment amounts tied to quarterly operating profit performance. Andersen is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristic protected by law.
Posting City:
Northborough, MA

Job Summary

JOB TYPE

Full Time

SALARY

$120k-158k (estimate)

POST DATE

05/01/2024

EXPIRATION DATE

05/19/2024

WEBSITE

renewalbyandersen.com

HEADQUARTERS

Cottage Grove, MN

SIZE

1,000 - 3,000

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The following is the career advancement route for Field Marketing Manager positions, which can be used as a reference in future career path planning. As a Field Marketing Manager, it can be promoted into senior positions as a Sales Promotion Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Field Marketing Manager. You can explore the career advancement for a Field Marketing Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Field Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Field Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Field Marketing Manager job description and responsibilities

The field marketing manager creates plans for the department and ensures their team follows through with them.

02/12/2022: San Diego, CA

A field marketing manager has a variety of responsibilities that cover both the execution of marketing activities and the administrative work that keeps the department operating. Besides consulting on or running searches for new hires, the field marketing

02/13/2022: Lubbock, TX

Schedule employees to attend trade shows, retail stores, or canvassing opportunities.

01/09/2022: Montgomery, AL

The field marketing manager may also work with other management staff on organizational planning.

03/15/2022: Phoenix, AZ

Making direct sales to customers at a field marketing event.

01/05/2022: Fort Myers, FL

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Field Marketing Manager jobs

Think sales transformation and not lead generation.

01/25/2022: Middlesex, NJ

Analyze market trends to determine how best to use the resources.

02/21/2022: Portsmouth, OH

Ensure digital and social media sit at the heart of every field marketing activity.

03/05/2022: Charleston, SC

Create relevant and engaging content.

04/03/2022: Cleveland, OH

Collaborate with sales and marketing leadership to establish priorities, goals and targets, and develop strategic and tactical plans to deliver on those targets.

02/08/2022: Boston, MA

Step 3: View the best colleges and universities for Field Marketing Manager.

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