Marketing Agency w/ National Expansion Plans Seeks Director of Client Strategy (Memphis-HYBRID)

• If you don’t blink twice at sharing your convictions about marketing strategy with the C-Suite, even when views differ…
• If you’re able to easily translate data into B2B marketing strategies that achieve outcomes…
• If your colleagues consider you to be bold…
• If you thrive most when you are empowered to move the needle for clients and achieve established performance targets…
• If you are known for your powerful, persuasive presentation skills...

…if you answered yes to these questions, this may be the opportunity for you!

An internationally award-winning B2B agency embarking on national expansion plans, RedRover Sales & Marketing Strategy – named by the Chamber as one of the “Top 10 Companies to Watch” and by the Business Journal as a "Great Place to Work" – is seeking a Director of Client Strategy with deep experience conducting market research and creating powerful B2B marketing strategies that drive client results that matter such as incremental revenue and gross profit. This position is Memphis, TN based with the option for partial work from home.

Candidates must have at least 5 years market research experience, 5 year’s experience independently crafting B2B marketing strategies with a proven track record of outcomes, and 2 years of experience leading a team. Ideal candidates will also have extensive campaign optimization experience including an understanding of how to fully optimize PPC, SEO, social-media and email marketing strategies for peak performance.

Position Overview

The Director of Client Strategy is responsible for conducting the market research and crafting the supporting marketing strategy that comprises our signature GO (or Growth Optimization) Plan offering. Market research includes: internal and external stakeholder interviews, offer and value proposition analysis, customer journey analysis, transaction data analysis, marketing performance audits, and customer/prospect surveys. Once you and your team have conducted this research, your role would be to develop highly tailored B2B marketing strategies backed by the research and determine the projected marketing ROI that the agency will guarantee to our clients. Your job is then to deliver the research findings and the strategy to the client and convert them to an execution retainer, making the ability to effectively close a deal paramount. Once closed, your role would be to transition the account to an account director for execution of the resulting plan and support the accounts/execution teams where needed to ensure metrics stay on track.

Today the team is comprised of contract analysts. This team will grow and include W2 hires in time.

Required Knowledge, Skills and Abilities

Candidates should be prepared to demonstrate the following knowledge, skills and abilities.

• Deep experience in B2B marketing lead generation
• Strong presentation skills
• Experience closing deals
• Market research best practices including how to avoid bias
• Advanced Excel experience (such as with pivot tables)
• Google Analytics experience
• Google Ads experience
• High-level understanding of SEO strategies (on-page, and technical)
• Some hands-on keyboard PPC experience
• Website conversion rate optimization experience
• Hands-on keyboard social-media advertising experience including with LinkedIn, Instagram, and Facebook
• Strong, direct communication style that inspires others to follow your lead
• Experience developing and leading marketing strategies through most every marketing channel
• Strong analytical-thinking skills
• An affinity for results and tangible outcomes
• Excellent follow-through, organization, and project-management skills
• Each of RedRover’s core values: courageous, agents of change, an incurable need for results, self-disciplined/accountable, and team-win before the self-win and the win matters

RedRover offers competitive compensation as well as an innovative benefit package including healthcare, dental and vision benefits; generous paid time off that escalates with tenure; vacation expense reimbursement after a period of tenure; pet insurance; daycare expense reimbursement; fitness benefits; paid maternity/paternity leave after a period of tenure; retirement contributions after a period of tenure; flexible hours; and a dog-friendly workplace. 

About Culture Index™

After you apply for this position, you will receive a thank-you email along with a link to a short survey. It's important that you complete this workplace preference survey, as your application cannot be reviewed until it's complete. Great news, though, as it only takes 8-10 minutes to complete.

Learn About RedRover's Culture

To learn more about our unique best-in-breed culture, click here. 

RedRover is an Equal Opportunity Employer.