Chase Home Lending makes the dream of homeownership possible. We offer purchase and refinance home loans, help customers access equity in their homes, service residential mortgage loans, and provide affordable housing solutions. Home Lending is ranked #2 in mortgage servicing and #5 in mortgage originations, reaching more than 70 million households. 

As a Marketing Transformation lead, you will support Chase Home Lending’s business objectives by leveraging data and technology to personalize marketing across digital, branch, and advisor channels. 

Job Responsibilities: 

In this newly created role, you will drive transformation of Home Lending’s marketing capabilities by leveraging data, models/decisioning algorithms, and technology to scale and personalize marketing across digital, branch, and advisor channels. 

You will work closely with cross-functional partners such as Data & Analytics, Decision Sciences, Audience Management, and Marketing Platforms, applying a product mindset to define use cases, evaluate alternatives, prioritize opportunities, and deliver a roadmap using Agile methodologies 

Key deliverables include:

• Develop roadmap of use cases with cross-functional alignment, applying an Agile delivery approach
• Devise organizing framework for data and models needed to deliver marketing use cases accounting for factors such as business impact, user experience, data complexity, and compliance
• Determine strategy to activate marketing data across channels using technology platforms such as customer data platforms, marketing automation, and personalization technologies
• Support delivery of roadmap of key marketing technology platforms and vendors 
• Support marketing data and technology governance initiatives

Required Qualifications, Capabilities and Skills:

• 7 years leading marketing transformation projects using Agile methodologies
• Technology strategy & execution: end-to end management from business objectives, current state assessment, gap analysis, and resource management to delivery of an Agile roadmap
• Cross-functional execution: work effectively in a matrixed environment across Home Lending Marketing and stakeholders such as Insights, Product, Decision Science, and Finance 
• Communication: build narratives around complex topics in written and verbal formats, across functions and levels including senior leadership 
• Bachelor’s degree from an accredited institution

Preferred Qualifications, Capabilities and Skills: 

• Marketing technology: experience with modern marketing stacks across web, mobile apps, Customer Relationship Management (CRM), Customer Data Platform (CDP), master data management, and marketing automation
• Learning agility: adapt to a dynamic environment across business, product, and technology 
• Master’s degree/MBA in Information Systems from an accredited institution