J.P. Morgan Payments is a fast-growing and innovative leader in the Payments space, providing enterprise-grade financial technology to some of the world’s leading brands. We are seeking a dynamic Vice President, Creative Strategy to help build the creative and strategic vision for J.P. Morgan Payments highest tier marketing campaigns.

You are a key member of the Growth Initiatives and Creative Strategy group, working alongside other creative strategists. You will be responsible for building courageous creative work, evolving creative processes, and overall helping strategically setup our organization for success with our largest marketing efforts.

Job Responsibilities:

• Creative Vision: Lead the development of innovative and effective creative strategies that align with business and marketing objectives, market trends, and target audience insights and define the overall creative direction for campaigns. 
• Creative Concepting: Collaborate with internal teams and agencies to generate high-impact creative concepts that effectively communicate key messages and drive engagement. Develop compelling storytelling narratives that resonate with target audiences and differentiate our brand and products in the marketplace.
• Strategic Planning: Conduct comprehensive market research and analysis to identify industry trends, consumer behaviors, and competitive landscape. Utilize insights to inform strategic recommendations and ultimately the marketing strategy that maximize ROI and drive business growth.
• Develop and evolve creative processes, best practices, and playbooks to efficiently and effectively scale creative strategy to the broader organization’s needs.

Required Qualifications, Skills and Capabilities:

• 8 years of relevant marketing experience, with a proven track record of driving strategic creative initiatives and delivering measurable results.
• Experience managing and collaborating with agency partners to deliver best in class work
• Strategic mindset with a passion for innovation and driving continuous improvement.
• Experience working in complex, highly matrixed global business preferred
• Payments/Treasury knowledge preferred but not required
• Ability to navigate and manage expectations across senior leadership and build strong relationships to help drive marketing and business objectives forward
• Deep understanding of marketing principles, consumer behavior, and digital trends, with a passion for staying ahead of industry advancements.
• Bachelor’s degree in Marketing, Communications or other related degree. 
• Experience using data and metrics to measure impact, determine improvements and optimize campaign performance
• Excellent communication, storytelling and presentation skills, with the ability to articulate complex ideas and concepts to both internal teams, stakeholders, and external agencies.